Mi Temple of Heaven Builder Packaging Te Papa Poka mō te Taonga Tākaro Papa Hanga by Yang Zhang is a highly esteemed winner of the very prestigious 2021 A' Design Award Parahi in Hoahoa Takai Competition Category.
ParahiTakai· 2021
Mi Temple of Heaven Builder Packaging Te Papa Poka mō te Taonga Tākaro Papa Hanga
by Yang Zhang
Client: Beijing AIQI Technology Co., Ltd.
A' Design Award Parahi Winner in Takai Category
Verified Award Winner
Verify Award Status for #106355The Design
About Mi Temple of Heaven Builder Packaging Te Papa Poka mō te Taonga Tākaro Papa Hanga
Ko te Papa Poka o Mi mō te Kaihanga o te Temepara o te Rangi he peke pepa mō tētahi taonga tākaro papa hanga. Kei te mata o waho e whakaatu ana i te Whare Karakia mō te Hauhake Pai i roto i ngā whakaahua rārangi angiangi, ā, ko te whakatakotoranga e tuku atu ana i te wāhi mā whānui e pupuri ana i te āhua kia marino tonu. Ko te hanganga e whakakotahi ana i te whakaaturanga me te pokaina ki roto i te pouaka kotahi. Ka huakina te uwhi o runga, ka kitea he kūaha tāia e whakaatu ana i te hītori o te tūhonotanga rākau tuku iho a Haina, ā, kei tua o te taha whakamuri he rārangi o ngā wāhanga katoa. Kei muri i te kūaha, kua whakarōpūtia ngā pēke poraka ki ngā papa. Ka taea te tango i te hanganga o roto ka whakamahia anō hei pouaka rokiroki.
The Recognition
About the A' Design Award Parahi
Ko Mi Temple of Heaven Builder Packaging Te Papa Poka mō te Taonga Tākaro Papa Hanga te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Mi Temple of Heaven Builder Packaging Te Papa Poka mō te Taonga Tākaro Papa Hanga he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Mi Temple of Heaven Builder Packaging Te Papa Poka mō te Taonga Tākaro Papa Hanga i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The overall vision of the package is simple and clear, but the details convey the craftsmanship. The structure integrates the display function and the packaging function as one, with the value of appreciation and collection, giving users a visual feast. Consumers can feel the charm of the product from the vision and use of the package.
- Dimensions & Packaging
- Packaging Size: 403x301x155mm
- Tags
- Building block toys, handicrafts, Sun Mao, the Hall of Prayer for Good Harvest, the Temple of Heaven
- Production Technology
- The structure integrates the display function and the packaging function as one, differentiated packaging structure creates a good product user interface, which truly realized using packaging to energize the brand. Materials: Paper
- Design Challenge
- How to convey Chinese traditional Sun Mao and ancient construction culture to consumers, and how to infuse the connotation of products into packaging design? Finally, we choose simple but solemn packaging structure and appealing and instructive graphic design to lead consumers into the world of Sun Mao culture.
- Research
- The year 2020 will mark the 600th anniversary of Chinese Royal Architectural Groups, we hope to inject the connotation of the product into the packaging design, so as to convey the Chinese traditional Sun Mao and ancient building culture to consumers and pay tribute to the 600th anniversary.
- Inspiration
- Based on packaging design concept of “Reproduce the imperial architectural temperament, inherit the essence of Chinese art”, we drew the image of the hall of prayer for good harvest with elaborate lines on the packaging, making every detail of the century-old building vividly appear on the paper. We use the design layout with more white space to neutralize the visual pressure, and use restrained and implicit design techniques to interpret the packaging as an ancient painting.
- Project Duration
- The project started in March 2020 and finished in May 2020 in Beijing, China
- Operation Flow
- The packaging structure adopts the up-bottomcover boxes. Open the upper cover and you will see the "door" with development history of Sun Mao printed on it, the other side of the door is printed with a list of all building block parts. Open the "door" and you will see the layered building block bags. It is easy to operate but has a sense of ritual.
The built-in structure of the package can be taken out as a separate storage box, so as to make more use of a box for recycling. Besides the function of storing block bags, it can also solve the storage problems in daily life. - Team Members
- Beijing AIQI Technology Co., Ltd.
- Image Credits
- Image #1:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #2:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #3:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #4:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #5:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
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