Mi Transformers Optimus Prime Packaging Te Mahi Tuatahi: Te Kōpaki Taonga Tākaro Poraka Hanga by Yang Zhang is a highly esteemed winner of the very prestigious 2021 A' Design Award Rino in Hoahoa Takai Competition Category.
RinoTakai· 2021
Mi Transformers Optimus Prime Packaging Te Mahi Tuatahi: Te Kōpaki Taonga Tākaro Poraka Hanga
by Yang Zhang
Client: Beijing AIQI Technology Co., Ltd.
A' Design Award Rino Winner in Takai Category
- 10,808
- Verified Award Winner
- Verify Award Status for #106372
The Design
About Mi Transformers Optimus Prime Packaging Te Mahi Tuatahi: Te Kōpaki Taonga Tākaro Poraka Hanga
Kupu Pukapuka: Ko te Kōpaki Mi Transformers Optimus Prime he kōpaki pepa i hangaia mō tētahi taonga tākaro poraka hanga. Kei te aroaro o te pouaka te whakaaturanga o te hua kua whakahiatohia, nā reira ka mārama te āhua me ngā wāhanga nekeneke ki ngā kaihoko. Ko te ahua noa me te rōpū tae e whakaatu ana i te āhuatanga o te taonga tākaro. Kua whakakotahihia ngā mahi whakaaturanga me te kōpaki ki roto i te hanganga kotahi. Ka huakina te uwhi o runga kia kitea ai ngā pēke poraka kua whakapaparahia. Ka huakina te pouaka o raro ki ngā taha e rua, ā, ka hanga i ngā pouaka rokiroki motuhake. Ka taea te whiriwhiri i ngā wāhanga ki tō rātou momo, ā, ka taea anō te whakamahi i te pouaka mō te rokiroki o ia rā.
The Recognition
About the A' Design Award Rino
Ko Mi Transformers Optimus Prime Packaging Te Mahi Tuatahi: Te Kōpaki Taonga Tākaro Poraka Hanga te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Mi Transformers Optimus Prime Packaging Te Mahi Tuatahi: Te Kōpaki Taonga Tākaro Poraka Hanga he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Mi Transformers Optimus Prime Packaging Te Mahi Tuatahi: Te Kōpaki Taonga Tākaro Poraka Hanga mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The front picture shows the shape and movability of the product, making it clear to consumers. The structure opening and closing design has a sense of ceremony.The package integrates display function and packaging function as a whole, which has the value of appreciation and collection.
- Dimensions & Packaging
- 413x328x90mm
- Tags
- Building block toys, Transformers, Optimus Prime, Toy bricks,
- Production Technology
- The structure integrates the display function and the packaging function as one, differentiated packaging structure creates a good product user interface, which truly realized using packaging to energize the brand. Materials: Paper
- Design Challenge
- Users can feel the innovation and intention of packaging design through every step of operation, interact with users with packaging, and let users participate in creating great product experience.
- Research
- In order to display the product and improve the user experience better, we chose the packaging design with a strong sense of ceremony and consideration for the user experience.
- Inspiration
- The front of the package shows consumers the product concept of "what you see is what you get" with the front of the product. The minimalist style and color matching perfectly demonstrate the role characteristics of the product image.The packaging structure focuses on the actual user experience.
- Project Duration
- The project started in December 2019 and finished in February 2020 in Beijing, China
- Operation Flow
- Open the upper cover and you will see the layered building block bags. The bottom box can be opened to the opposite sides to become several storage boxes, increase the storage area of building block parts, meet the needs of classification.The built-in structure of the package can be taken out as a separate storage box, so as to make more use of a box for recycling. Besides the function of storing block bags, it can also solve the storage problems in daily life. It is easy to operate but has a sense of ritual.
- Team Members
- Beijing AIQI Technology Co., Ltd.
- Image Credits
- Image #1:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #2:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #3:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #4:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #5:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
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