The Enchanted Forest Momo Takai by Elena Gamalova

The Enchanted Forest Momo Takai by Elena Gamalova is a highly esteemed winner of the very prestigious 2021 A' Design Award Koura in Hoahoa Takai Competition Category.

KouraTakai· 2021

The Enchanted Forest Momo Takai

by Elena Gamalova

Client: Pagane studio

A' Design Award Koura Winner in Takai Category

34,093

Verified Award Winner

Verify Award Status for #106702

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About The Enchanted Forest Momo Takai

Hoahoa tapanga me te tarapi mo te whare miraka Blue Lagoon, New Caledonia he whare horoi iti o nga motu, me to ratou pounamu rama, The Enchanted Forest. He rama ma, he mea hanga motuhake e te kakara o te vanilla, he mea whakamaroke mai i nga momo momo huka i mahia e nga kaiahuwhenua i te tonga o Caledonia. Ko te whaainga ko te hanga hoahoa tapanga e whakaatu ana i te kounga o te waitohu me te hanga hononga kare-a-roto ki nga kaihoko i roto i te maakete tino whakataetae. Ko te ahua katoa o te kohinga e pa ana ki te honohono o nga tikanga me te ao hou.

The Recognition

About the A' Design Award Koura

Ko The Enchanted Forest Momo Takai te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko The Enchanted Forest Momo Takai he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a The Enchanted Forest Momo Takai i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Label and packaging design for Blue Lagoon distillery, New Caledonia a small and unique distillery of the islands, and The Enchanted Forest. It is a uniquely crafted white rum characterized by gentle vanilla aromas, distilled from a variety of sugar cane produced by farmers in southern Caledonia. The objective was to create a label design that brings to life the legendary and mysterious story of this uniquely crafted white spiced rum, in order to create an emotional bond with their customers.
Dimensions & Packaging: Height 210 mm x Diameter 12 mm
Tags: spirits, rum, bottle, packaging, label, alcohol beverages, packaging design
Production Technology: Packaging Design, Brand Identity, Brand Creation
Glass bottle. The cap is a wooden closure with bamboo. The labels were screen printed, with a combination of gold foil stamping on the neck.
Design Challenge: The experimental batch of rum is a new part of the production of Blue Lagoon distillery. It is not common for New Caledonia to produce rum, so we had to discuss a lot with our client as to understand the benefits and the specialty of this kind of rum, in order to provide a solution that attire the customer attention and help them to gain part of the already competitive market.
Research: This design comes from a detailed observation of the manufacturer identification.
Inspiration: The inspiration came from the traditional beliefs and culture, of the local community of Kanak people, and their efforts related to environmental protection and conservation of the tropical forest and lagoon that surrounds the islands.

The label design that we created takes people back in a time of discoveries, legends, and adventures.
The bird living in the Enchanted Forest is a symbol of joy - a celebration of life. The color of the bottle reflects the blue shades of the famous lagoon that surrounds the Enchanted Forest and gives a sensation of freshness. Dive deep into the historical roots of the Enchanted forest and his legendary spiritual drink.
Project Duration: The project started in April 2020 and finished at the end of May, in Noumea, New Caledonia.
Operation Flow: It's a simple normal functioning alcoholic glass bottle. There's no special function to it.
Patents: Copyrights belong to Elena Gamalova, 2020.