$Refracting Reality Hoahoa Pukapuka by Ching-Fa Lung$

Refracting Reality Hoahoa Pukapuka by Ching-Fa Lung is a highly esteemed winner of the very prestigious 2021 A' Design Award Hiriwa in Hoahoa Tā me ngā Pāpāho Whakaputa Competition Category.

HiriwaTā· 2021

Refracting Reality Hoahoa Pukapuka

by Ching-Fa Lung

Client: Art Center College of Design

A' Design Award Hiriwa Winner in Tā Category

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Verified Award Winner

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Colors

The Design

About Refracting Reality Hoahoa Pukapuka

Ko Refracting Reality he pukapuka mō te rama me te tirohanga tangata. E tūhura ana te pukapuka i ngā āhuatanga e whā o te rama: te whakapiko, te whakaata, te horahanga, me te pokanoa. Ka whakaaturia ēnei āhuatanga mā te momotuhi me ngā whakaahua puta noa i ngā whārangi 368. I whiriwhirihia ngā pepa kua panitia me ngā pepa kāore i panitia hei tautoko i ngā tirohanga rerekē o te rama. He karaehe totoka kei roto i te tuarā o te pukapuka, ā, ka taea e te kaipānui te tango. Mā te karaehe totoka, ka taea e ngā kaipānui te mātaki tōtika i te whanonga o te rama me te whakawhitiwhiti ki ngā whakaahua kua tāia.

The Recognition

About the A' Design Award Hiriwa

Ko Refracting Reality Hoahoa Pukapuka te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Refracting Reality Hoahoa Pukapuka he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Refracting Reality Hoahoa Pukapuka he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The book expressed light characteristics: Refraction, Reflection, Diffraction, and Interferer through typography and imageries. The light experience was considered in the book's materials, such as coated paper, uncoated paper, and a solid prism. The prism of the book spine was used to manifest the perception of light.
Dimensions & Packaging: W8.5" x D1.75" x H11.75", 368 pages
Tags: Book Design, Editorial Design, Typography, Transmedia Design
Production Technology: The book was printed with the Epson P600 inkjet printer and using the Red River paper. Coated paper and uncoated paper were used for inner pages and the prism was used as a book's spine accessory.
Design Challenge: To create a 368-page book designed from extensive research on a chosen topic. Not only design a book but also curate the contents, edit and create a compelling narrative for readers to experience the book extensively.
Research: In modern society, light is commonly used as a medium throughout a lot of screen time and various screen types. The designer wants to understand deeply the history of how humans started using light and what metaphors light has been bringing to humanity throughout centuries.

Not only looking at light as an art medium but also looking at the different meanings of light brings different cultures and religions in history. Different perspectives that humans observed light was the interesting context of the research for this project.
Inspiration: Light has been the main part of our world since the beginning of time. Humans have learned to use light to tell stories, relate, experience, and communicate. This book questions our perception of the world by examining the light through different forms of expression.
Project Duration: The project started in January 2019 in Pasadena and finished in April 2010 in Pasadena.
Operation Flow: Prism can be taken out of the book spine and readers can experience traits of light such as reflection, refraction, diffraction, and Interfere by using the actual prism. They can also interact with the book because a lot of imageries were curated considering this interaction.
Image Credits: Photographer: Kevin Martin