The Mask That Ate The Virus Kanohi Ārai Whakakore Wheori by Birger Linke

The Mask That Ate The Virus Kanohi Ārai Whakakore Wheori by Birger Linke is a highly esteemed winner of the very prestigious 2021 A' Design Award Hiriwa in Hoahoa Takai Competition Category.

HiriwaTakai· 2021

The Mask That Ate The Virus Kanohi Ārai Whakakore Wheori

by Birger Linke

Client: Birger Linke Design

A' Design Award Hiriwa Winner in Takai Category

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Verified Award Winner

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Colors

The Design

About The Mask That Ate The Virus Kanohi Ārai Whakakore Wheori

I whakawhanakehia e te kamupene koiora hangarau o Switzerland, a Livinguard, tētahi papanga mō ngā kanohi ārai ka taea te whakamahi anō, e whakakore ana i te huakita, te harore, me ngā wheori (tae atu ki a Covid 19) i te wā e pā ana. Ka whakaorangia tēnei whakaaro i roto i te takai: Ka tae mai te kanohi ārai i roto i tētahi mōkihi horokukū. He rīpene kirihou e piri ana ka whakaataata – i te wā e tōia ana ki runga, ki raro – i tētahi whakaahua o tētahi wheori e kainga ana i te wā o tēnei tukanga, ka tāpiri i tētahi katakata e tino hiahiatia ana i roto i ngā rā pōuri. Hei karo i te huringa o ngā kanohi ārai i waenga i ngā mema o te whānau, ā, nā reira te whakapoke whakawhiti, ka tae mai ngā kuku whakatika he rerekē ngā tae i roto i tētahi mōkihi motuhake hei whakarite i ia kanohi ārai.

The Recognition

About the A' Design Award Hiriwa

Ko The Mask That Ate The Virus Kanohi Ārai Whakakore Wheori te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko The Mask That Ate The Virus Kanohi Ārai Whakakore Wheori he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko The Mask That Ate The Virus Kanohi Ārai Whakakore Wheori he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A patented, specially treated textile is used for these reusable masks, that eliminates viruses, bacteria and fungi upon impact (incl. Covid 19).
Dimensions & Packaging: Width 220 x Depth 22 x Height 220
Tags: Mask, virus-eliminating, Covid 19, Coronavirus, Livinguard
Production Technology: Livinguard treated textile, styrofoam, EVA
Design Challenge: Finding the right materials and printing technology that would allow for a highly accurate production needed for the animation to work.
Research: To bring the virus-eliminating process to life in the packaging, we made use of a century old technique: Moiré Animation – creating an optical illusion of animated frames, with the graphic depiction of a virus getting 'eaten' in the process.
Inspiration: Swiss biotech company Livinguard developed a textile for reusable masks that inactivates bacteria, fungi, and viruses (incl. Covid 19) upon impact.

The product idea is brought to life in the packaging:
The mask comes in a sterile package. An attached plastic strip animates – when slid up and down – a virus that is getting eaten in the process, adding some urgently needed humor in desperate days.
Project Duration: The product was launched in May 2020. Up to date 5 Million masks were produced. Market: China/Worldwide
Operation Flow: The task was to communicate a new, unique product advantage to the consumer via the packaging: that a simple textile can provide protection, every single day.
Patents: Livinguard patented, treated textile
Team Members: Birger Linke
Image Credits: Photography: Chiara Ye Photography