SciFest Los Angeles Pūnaha Tuakiri Whakanuitanga by Ching-Fa Lung

SciFest Los Angeles Pūnaha Tuakiri Whakanuitanga by Ching-Fa Lung is a highly esteemed winner of the very prestigious 2021 A' Design Award Rino in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

RinoWhakairoiro· 2021

SciFest Los Angeles Pūnaha Tuakiri Whakanuitanga

by Ching-Fa Lung

Client: Art Center College of Design

A' Design Award Rino Winner in Whakairoiro Category

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Colors

The Design

About SciFest Los Angeles Pūnaha Tuakiri Whakanuitanga

Ko SciFest Los Angeles he pūnaha tuakiri whakanuitanga i hangaia mō tētahi whakanuitanga kiriata e waru ngā rā, he mea whakaaro noa, e arotahi ana ki ngā kiriata pūtaiao pakiwaitara. Ka kohia e te kaupapa ngā kiriata pūtaiao pakiwaitara rongonui mai i te tau 1970 ki te tau 2017, e whakauru ana i ngā momo iti pēnei i te whakaari korikori, te whakaoho pikitia, me te mea ngaro. Ko tētahi momo taiepa reta whai āhua, i whakaawehia e ngā ariā o ngā āhuatanga e whā, te reo ataata matua puta noa i ngā whakamahinga katoa. Ka mahi tahi ngā pōhau me te ao whakawhānui (augmented reality), e taea ai e ngā kaimātakitaki te torotoro i ōna hōhonutanga. Ka whakamahi ngā atanga o te taupānga me te paetukutuku i ngā whakaahua toru-ahanoa korikori.

The Recognition

About the A' Design Award Rino

Ko SciFest Los Angeles Pūnaha Tuakiri Whakanuitanga te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko SciFest Los Angeles Pūnaha Tuakiri Whakanuitanga he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a SciFest Los Angeles Pūnaha Tuakiri Whakanuitanga mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SciFest LA is a hypothetical 8-day film festival devoted to showcasing science fiction movies. By curating classic science fiction movies from 1970 to 2017, the audience can enjoy all different types and sub-genres of science fiction movies such as action, animation, and mystery through the festival.
Tags: Transmedia Design, Kinetic Typography, Motion Graphic, 3D Graphic
Production Technology: Utilize Adobe Creative Cloud suite software from Photoshop, Illustrator, InDesign, After Effect, to incorporate with Maxon Cinema 4D. Using Artivive and Spark AR software to create Augmented Reality experience.
Design Challenge: To re-design a pre-existing event and create holistic design experience through branding.
Research: Watching and observing all the classic sci-fi movies so that I could draw the main design elements from the commonalities of sci-fi movies to represent the sci-fi festival. Sci-fi movies are a combination of physics in reality but also the imagination and creativity of creators as well, so these were main insights to create kinetic typography and dimensional graphic elements for this project.
Inspiration: Inspired by the science fiction movie “Interstellar,” the discovering scene of the four dimensions, I developed a dimensional typeface as the main visual language that could be used as a framing device throughout different applications for the whole festival identity system.
Project Duration: The project started in December 2017 but finished in December 2019 in Pasadena.
Operation Flow: All of the posters are designed to interact with augmented reality so that viewers can experience the dimensionalities of the posters and interact with them. Science fiction festival is not just about watching movies but also experiencing future-casting technologies or concepts. Interfaces of the app and the website exemplify the experiences of entering the events and previewing all the contents that will be hosted for the event through kinetic 3D graphic treatments.