RV wine Te Kaupapa Matua: Te Takotoranga Waina by Hu Jijun

RV wine Te Kaupapa Matua: Te Takotoranga Waina by Hu Jijun is a highly esteemed winner of the very prestigious 2021 A' Design Award Parahi in Hoahoa Takai Competition Category.

ParahiTakai· 2021

RV wine Te Kaupapa Matua: Te Takotoranga Waina

by Hu Jijun

Client: SIVA X Dreamatic Design

A' Design Award Parahi Winner in Takai Category

12,559

Verified Award Winner

Verify Award Status for #107706

View at A' Design Award Press Release Award Badge

Colors

The Design

About RV wine Te Kaupapa Matua: Te Takotoranga Waina

Kōrero Pukapuka: Ko RV he hoahoatanga takotoranga mō tētahi waina Wīwī e tukuna ana hei rāhuitanga motuhake, kounga tiketike. Ko te huinga kei te rāhuitia ki te 6,000 pounamu waina whero, ia pounamu e mau ana i te 750 ml me te 13.5 ōrau waipiro (alcohol by volume). Ko te reo ataata e whakaatu ana i te āhua ahurei o nāianei me te āhua whakaata o Parī, France, me te whakaputa i tētahi huarahi noho pai, māmā hoki. Ka hangaia te tapanga mā te spot UV, te hiko wera (hot stamping) me te tā mata (screen printing) ki runga i te PVC hangaia anō. Ko te whāinga kia ngāwari ake te mōhiotanga me te mahara ki te waitohu mā te takotoranga anake.

The Recognition

About the A' Design Award Parahi

Ko RV wine Te Kaupapa Matua: Te Takotoranga Waina te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko RV wine Te Kaupapa Matua: Te Takotoranga Waina he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a RV wine Te Kaupapa Matua: Te Takotoranga Waina i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: RV wine produced in France. The wine is a premium limited edition reserve, with a batch of 6,000 bottles. French wine culture has grown and developed with the history and civilization of France. Wine culture has penetrated into all aspects of French religion, politics, culture, art, and life, and is closely related to people's lives. French wine culture also affects the lifestyle and cultural interests of people all over the world.
Dimensions & Packaging: Red Wine：13.5%vol, 750ml.
Tags: Premium, Pure, Fascinating, Unique, Contemporary
Production Technology: spot UV, Hot stamp print, and Screenprint on recyclable PVC
Design Challenge: How to make consumers remember the brand through packaging design and make the brand deeply rooted in their mind.

Control the quality of various special printing processes during production.
Research: In the survey, RV Wine quantitative surveys and qualitative interview records of consumers, build the prototype models and set up an effective market assessment of the brand image.
Inspiration: RV wine stick to discovering and offering impressive wines at a great value. RV wine believes that a great wine brings you a sensual and emotional ride, accentuates the true character of its terroir. The inspired is comes from the impression of the contemporary sophisticated fashion style in Paris, France. Exquisite and simple life.
Project Duration: The project started in April 2018 and finished in August 2019 in Shanghai.
Team Members: Hu Jijun