Harlem Advocacy Ngā Rangaranga Riipene by Jiaqi Song

Harlem Advocacy Ngā Rangaranga Riipene by Jiaqi Song is a highly esteemed winner of the very prestigious 2021 A' Design Award Parahi in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

ParahiWhakairoiro· 2021

Harlem Advocacy Ngā Rangaranga Riipene

by Jiaqi Song

Client: Bandujo Advertising Design

A' Design Award Parahi Winner in Whakairoiro Category

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Verified Award Winner

Verify Award Status for #107915

View at A' Design Award Press Release Award Badge

Colors

The Design

About Harlem Advocacy Ngā Rangaranga Riipene

He raupapa pou pānui a Harlem Advocacy i hangaia mō tētahi kaupapa tautoko hauora tūmatanui e tū ana i Harlem, Taone Nui o New York. Ka whakakotahi ngā pou i tētahi tohu waitohu me ētahi tohu whakaahua, ā, ka tohu tēnā tohu, tēnā tohu i tētahi ratonga, pēnei i te taha hauora, te taha pāpori, te taha mātauranga, te taha tautoko mahi hoki. Kotahi te pou matua e whakaatu ana i ngā tohu katoa i te wā kotahi. Mō te tuwhera ki te iwi whānui, ka wehewehea te raupapa ki ētahi pou takitahi, e whakaatu ana tēnā pou, tēnā pou i tētahi tohu kotahi, ā, he rahi te rahinga. Ko te ariā ahua e pāngia ana e te toi pop art, nō reira ka māmā ake te mōhio a ngā kainoho o te rohe ki ngā ratonga e tohuhia ana.

The Recognition

About the A' Design Award Parahi

Ko Harlem Advocacy Ngā Rangaranga Riipene te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Harlem Advocacy Ngā Rangaranga Riipene he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Harlem Advocacy Ngā Rangaranga Riipene i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a series of advertising campaign posters designed for Harlem Health Advocacy Partners, an organization under the New York City Department of Health. To help the residents in Harlem know more about the services from this organization: medical, social, educations, job-related, etc, these campaign posters include a brand lock up, various illustrated and designed icons, representing different services, to promote this program provided by New York City Department of Health.
Dimensions & Packaging: Digital Design and Illustrations, Printed poster size 24 x 30 inches.
Tags: graphic design, poster, illustrations, social service, poster design
Production Technology: Adobe Illustrator, Adobe Indesign, Adobe Photoshop.
Design Challenge: The creative challenge in this project has been that since the audiences of this campaign are very specific, it needs to find the right balance between messaging and visual communications, in order to help the Harlem residents understand the messaging of this campaign easily and quickly. But at the same time, the design style of the posters needs to convey this "Harlem Style", in order to grab attention and promote the services from Harlem Health Advocacy Partners.
Research: The research process of this project starts with brainstorming how to convert a government/social service project into an eye-catching and fun project. The research objective was to do as many competitive researches, statistically and visually, as possible, in order to help understand the needs of Harlem residents.
Inspiration: The inspiration for this project comes from the location where Harlem Health Advocacy Partners mainly focuses on helping: Harlem. Since the main audiences that are benefited from this program are residents living in the Harlem community, the look and feel of this project should have this Harlem vibe, in order to resonate with the residents. To communicate with the residents in a clear and easy-understood way, these posters are heavily visual graphics and illustration orientated, influenced by pop art and design style.
Project Duration: This project started in June 2017 in New York City and finished in September 2017 in New York City.
Operation Flow: There is one main campaign poster, which includes all the illustrated visual icons graphics. And when the posters are out for distribution in public, they will be broken into the individual poster with one single icon zoomed in, representing that specific service provided by Harlem Health Advocacy Partners.