Cera Una Volta Te Tapanga Waina nā Giovanni Murgia

Ko te hoahoa Cera Una Volta Te Tapanga Waina nā Giovanni Murgia he kaitoa whakahirahira o te 2021 A' Design Award Koura i te Wāhanga Whakataetae Hoahoa Takai.

KouraTakai· 2021

Cera Una Volta Te Tapanga Waina

nā Giovanni Murgia

Kiritaki: Cantine Chessa

Kaitoa o te A' Design Award Koura i te Wāhanga Takai

33,570

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #108149

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Cera Una Volta Te Tapanga Waina

Ko te Cera Una Volta(I tetahi wa) ehara i te waina noa engari he pekepeke ki mua. I whanau mai i te moemoea o te hanga i tetahi taonga iti oenological ma te pupuri i nga whakaakoranga a nga tupuna me nga tikanga hanga waina o mua. Ko te whakaaro o te ariā auaha o te waina e whakaatu ana, i roto i te ngawari o te korero pakiwaitara hiipera pai e whakaatuhia ana e te whakaahua i runga i te tapanga, te korero mo te whanautanga o tenei waina me te tangata nana i whakaputa. Ko te ahua i whiriwhiria he korero pakiwaitara, hei hoatu i te pa makutu ki te waina he rereke te rereke mai i te ahua tawhito o Vermentino.

Te Whakamihi

Mō te A' Design Award Koura

Ko Cera Una Volta Te Tapanga Waina te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Cera Una Volta Te Tapanga Waina he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Cera Una Volta Te Tapanga Waina i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The idea of the creative concept of the wine Cera Una Volta tells, in the simplicity of the fairytale hyperbole well represented by the illustration on the label, the story of the birth of this wine and that of who produced it. The style chosen is deliberately like a fairytale, a bit to give a magical touch to a wine that differs greatly from the classic style of the other products of the company, but also to underline its highly expressive and dreamlike nature.
Inenga & Pēketanga: Label: 13,5x8,8 cm
Box: 32x27x10 cm
Tūtohu: wine, packaging, illustration, label design
Hangarau Whakanao: Label: The wine label was created with a coated paper with a special texture reminiscent of a fabric. The paper has a special treatment that makes it soft and silky to the touch to increase the tactile sensation of the product.
Box: The package contains 3 bottles and recalls the label design. it is made with a cardboard covered with the same paper as the label and has a box opening.
Wero Hoahoa: The request was to create a label that would appeal to a target of wine lovers who seek in a wine not only the quality of the product but also a certain exclusivity and elegance together with elements of corporate and personal storytelling.
Basically an audience of wine lovers looking for wine goodies produced by small cellars, with strongly territorial and identity characteristics. A target inclined to spend on quality products, which seeks a wine, beyond the purely qualitative aspect, also a side dish linked to the company and personal story of who produced that wine, as if to want to live the experience in holistic way.
The goal was to create a highly expressive and personal packaging design that could tell a story related to the people behind this wine.
Rangahau: The research to develop the project was born from the inspiration for the famous book The Little Prince by Antoine de Saint-Exupery and his illustrations. The abstract and fairytale concept that inspired this work comes from here. Tell this wine, born from a dream, in a dreamlike and light way. The work to get to the final illustration went through several steps up to the final version which contains the main elements of the project. The goal is to create a unique and recognizable design capable of telling a story.
Whakaaweawe: The Cera Una Volta therefore presents itself with this very suggestive label focused on a light and captivating style that integrates with the golden color of the wine specifically inserted in a transparent burgundy bottle, to reveal its bright and pleasantly golden color. It represents the lightness and light-heartedness of a young girl who flies on the wings of fantasy to follow her dream accompanied by her friend swallow who will guide her on the path to creating this wine.
Roanga o te Kaupapa: The project was started in June 2019 in Sardinia, finished and published in December 2019. The wine is on the market from January 2020
Rerenga Mahi: The design of these labels is designed to give a tactile effect when picking up the bottle, thanks to the label paper and tactile processing. Soft-touch colors and embossing techniques are used to transfer the fairytale effect of the visual design.
Ngā Mema o te Rōpū: Giovanni Murgia - Art direction
Sara Pilloni: Illustration
Bruno Haver: 3D bottle rendering
Whakamana Whakaahua: 3D Render: Bruno Haver
Photography: Giovanni Murgia