Branding Accademia of Perugia Ko Te Punaha Tohu Me Te Kaupapa Whakatairanga by Paul Robb

Branding Accademia of Perugia Ko Te Punaha Tohu Me Te Kaupapa Whakatairanga by Paul Robb is a highly esteemed winner of the very prestigious 2021 A' Design Award Hiriwa in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

HiriwaWhakairoiro· 2021

Branding Accademia of Perugia Ko Te Punaha Tohu Me Te Kaupapa Whakatairanga

by Paul Robb

Client: Accademia Di Belle Art Perugia

A' Design Award Hiriwa Winner in Whakairoiro Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Branding Accademia of Perugia Ko Te Punaha Tohu Me Te Kaupapa Whakatairanga

Ko te Accademia o Perugia, i hiahiatia he tuakiri tirohanga hou hei whakaata i te hiahia o te whare wananga ki te neke tere ki nga ra kei mua. I mahi tahi a S&P me nga kaimahi me nga akonga a ABA ki te whakauru i nga tari rereke me nga waahanga o te Whare Wananga. Kaihoahoa& #039; Ko te wero ko te hanga i tetahi tohu tohu me te hoahoanga e whai mana ana ki nga akoranga kotahi. I hangaia e ratou he punaha tuakiri hihiko, pakari me te pai e mahi ana puta noa i nga mahi toi rerekee ki te karo i nga kupu clichés me nga tikanga.

The Recognition

About the A' Design Award Hiriwa

Ko Branding Accademia of Perugia Ko Te Punaha Tohu Me Te Kaupapa Whakatairanga te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Branding Accademia of Perugia Ko Te Punaha Tohu Me Te Kaupapa Whakatairanga he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Branding Accademia of Perugia Ko Te Punaha Tohu Me Te Kaupapa Whakatairanga he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Accademia of Perugia, needed a new visual identity to reflect the institution’s desire to move quickly into the future. S&P worked with ABA’ s staff and students to involve different departments and aspects of the Academy. Our challenge was to create a unified kinetic brand identity and architecture that also gave individuality to the single courses. We created an energetic, robust, and positive identity system that works across the different arts avoiding the typical clichés and conventions
Dimensions & Packaging: Online and outdoor campaign
Tags: Type, Campaign, Art school
Production Technology: The material was both digital and print
Design Challenge: The main challenge was to create a non-3d effect in the rendering and have the effect movement in the outdoor experience.
Research: We wanted to create a fluid motion concept for the campaign and ur research entailed studying and replicating in 3d animation the flow and colors of soap bubbles and how they affect layers.
Inspiration: A robust visual communication was achieved through the design of a classical-inspired logo and a bespoke typeface together with the development of dynamic use of images throughout print and digital. The developed communication system uses motion graphics to create a wide palette of still images. These images are complemented by the colors and shapes morphing together to characterize and distinguish the different courses, workshops, and activities.
Project Duration: June-October, Perugia Italy
Operation Flow: The Interaction with the campaign was across both traditional outdoor and online social campaigns.
Team Members: Creative direction: Paul Robb
Animation and Type: Tommaso Calderini
Image Credits: Paul Robb