X-Hale Kaupapa Matua: Hoahoa Kaupapa Whakatairanga by Yiwen Tu

X-Hale Kaupapa Matua: Hoahoa Kaupapa Whakatairanga by Yiwen Tu is a highly esteemed winner of the very prestigious 2021 A' Design Award Parahi in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

ParahiWhakairoiro· 2021

X-Hale Kaupapa Matua: Hoahoa Kaupapa Whakatairanga

by Yiwen Tu

Client: The International Society for Performing and Visual Arts

A' Design Award Parahi Winner in Whakairoiro Category

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Verified Award Winner

Verify Award Status for #109267

View at A' Design Award Press Release Award Badge

Colors

The Design

About X-Hale Kaupapa Matua: Hoahoa Kaupapa Whakatairanga

Ko X-Hale he hoahoa kaupapa whakatairanga i hangaia mō tētahi whakaaturanga toi ipurangi. Kei roto i te kaupapa he waitohu, he pānui, he kara, he tirotiro pūrongo me ngā rauemi whakaahua mō te tukutuku ora. Ko te huanga ahua matua he hanganga taatai momotuhi 2.5D. Ka whakamahia ngā tae kanapa hei whakaatu i te māmā, te rere me te mīharo. He maha ngā rawa, pēnā i ngā pānui tapawhā me ngā kāri whakahua, kua whakaoriorihia ki te nekehanga manawa marino. Kua whakaritea ngā rauemi mō tētahi paetukutuku me ngā pāpāho pāpori i roto i ngā momo whakaahua maha. E tautoko ana te kaupapa whakatairanga i ngā kōrerorero ipurangi i waenga i ngā kaitoi me ngā hunga whakarongo i te wā o te mate urutā.

The Recognition

About the A' Design Award Parahi

Ko X-Hale Kaupapa Matua: Hoahoa Kaupapa Whakatairanga te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko X-Hale Kaupapa Matua: Hoahoa Kaupapa Whakatairanga he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a X-Hale Kaupapa Matua: Hoahoa Kaupapa Whakatairanga i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Oh, Not Gallery (a Beijing-based art institution specializing in the promotional art of public spaces) and ISPVA(The International Society for Performing and Visual Arts) present the first major virtual exhibition, X-Hale, with a series of live streaming conversations between artists and audience worldwide. This visual design project includes promotional materials like logo, posters, banner, trailer design, and graphic assets for live streaming.
Dimensions & Packaging: posters 3:4 ratio
Instagram post: square
Instagram story: 9:16 ratio
Youtube banner: varies by device
Tags: X-hale, Graphic Designer, Visual Direction, Campaign, Motion Design, Live Streaming, International Artists, Art And Design During COVID 19
Production Technology: 2.5D typography, Iridescent, photoshop, c4d
Design Challenge: COVID 19 is both the project's biggest challenge as well as the trigger. As Internet remains as the most viable and contingent way of connections nowadays, this exhibition takes this opportunity to invite artists for meaningful and engaging conversations, dialogues, and Q&As to share their thoughts and perspectives around art and its enduring possibilities: its creative agency in making changes, its role as a conceptual catalyst, its capacity to trigger inspirations, ideas, stories, and its therapeutic function for emotional and mental states.
Research: The exhibition aims to provide a platform where artists can share their thoughts on how the pandemic changes their careers and lives. To some extent, the process of communication is an artistic exploration and design research itself.
Inspiration: The pandemic brought drastic changes in people's lives. As everyone is exploring their ways to cope with the unprecedented situation, new and creative ideas sprung up too. The primary subject is a 2.5D structure, and the designer used Iridescent color to present a sense of lightness, flow, and mystery.
Project Duration: This is an ongoing project starting in July 2020 in New York and Beijing
Operation Flow: Promoted on ISPVA.org and social media platform like Instagram. Live Stream in YouTube, and bilibili. Most of the promotional materials like square posters, quotes are designed in motion. The design aims to create a peaceful breathing movement and fluidity to attract audience's attention.
Team Members: Visual Director: Yiwen Tu
Assistant Designer: Shirong Gu
Image Credits: Image #1: Yiwen Tu
Image #2: Shirong Gu
Image #3: Yiwen Tu
Image #4: Yiwen Tu
Image #5: Yiwen Tu, Shirong Gu