Haci Bekir Halva Momo Takai nā Polin Kuyumciyan

Ko te hoahoa Haci Bekir Halva Momo Takai nā Polin Kuyumciyan he kaitoa whakahirahira o te 2021 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Takai.

RinoTakai· 2021

Haci Bekir Halva Momo Takai

nā Polin Kuyumciyan

Kiritaki: Haci Bekir

Kaitoa o te A' Design Award Rino i te Wāhanga Takai

12,103

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #109346

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Haci Bekir Halva Momo Takai

Ko Haci Bekir tetahi o nga waitohu tawhito rawa atu o te ao, he taonga tuku iho. Ahakoa ka hono aunoa te ingoa waitohu ki te kounga me te pai o te hua, he uaua mo taua waitohu tawhito ki te tono ki te reanga hou. I te piki haere o te rongonui o te halva i roto i te ahua kai Turkish, i hiahia te waitohu ki te whai hua mai i a ia me te whakahou i tana kohinga halva. Ko nga tauira ngawari me nga tae o nga hoahoa hou ka taea e Haci Bekir te toro atu me te tohu tohu. Ko nga tauira hoahoa me nga tae he mea whakatenatenahia e nga waahanga halva e toru me nga kakano.

Te Whakamihi

Mō te A' Design Award Rino

Ko Haci Bekir Halva Momo Takai te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Haci Bekir Halva Momo Takai he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Haci Bekir Halva Momo Takai mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Haci Bekir decided to update their products' packaging and prints in order to catch up with 21st century trends and appeal to a younger customer group as well.
Halva is a very traditional dessert but is now becoming very hip again. So Haci Bekir wanted to utilize halva's popularity and be able to address to the new generation. The new packaging design uses the hip stripe patterns and pop colors in order to modernize the traditional taste of halva.
Inenga & Pēketanga: This project consists of three halva boxes and they all have same size sleeves: 141 x 302 mm.
Tūtohu: packaging, box, design, patterns, food
Hangarau Whakanao: The product itself comes within a plastic container. But the container itself looked insufficient for the presentation so we decided to cover the box with a carton sleeve. The production was easy and the box was covered and became more presentable.
Wero Hoahoa: The challenging part of this design was to appeal to the younger generation while maintaining the legacy of Haci Bekir. The halva box designs are very hip but also simple because the brand name and logo also had to stand out. Also, halva does not have a specific shape, so it was harder to find a key visual to build upon. But the ingredients of each flavour gave it an organic pattern which ended up on the end design.
Rangahau: The research was mostly based on different representations of each flavour of the three boxes. The flavours had to be represented in a series and the research process was all about sketches of patterns and ideas.
Whakaaweawe: The simple geometric patterns were inspired from the main ingredients and the texture of each halva kind. Plain halva has straight lines to indicate its smooth texture, halva with cocoa has a wavy texture, thus the wavy pattern and halva with pistachio has a crunchy looking texture and the zigzag lines are chosen to hint the crunchiness. Bold and flashy colors were picked in order to give the brand and the product a fresh and young look.
Roanga o te Kaupapa: The project started in December 2019 and finished in February 2020, in Istanbul.
Rerenga Mahi: The bicentennial brand is already very well known but its age makes it harder to connect to the new generation. The updated packaging design for halva boxes enables the brand to appeal to a younger audience because it presents trendy patterns and flashy colors.
Whakamana Whakaahua: Image #1: Photographer Daçya Lisan, 2020.
Image #2: Photographer Daçya Lisan, 2020.
Image #3: Photographer Daçya Lisan, 2020.
Image #4: Photographer Daçya Lisan, 2020.
Image #5: Photographer Daçya Lisan, 2020.