Snow Time Wāina by Evan Chen and Ziming Guo is a highly esteemed winner of the very prestigious 2021 A' Design Award Hiriwa in Hoahoa Takai Competition Category.
HiriwaTakai· 2021
Snow Time Wāina
Client: Lascaux Design Institute Inc.
A' Design Award Hiriwa Winner in Takai Category
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- Verified Award Winner
- Verify Award Status for #109885
The Design
About Snow Time Wāina
Ko Gu Yue Long Shan te rōpū nui rawa o te wāina kōwhai tuku iho i Haina, i whakatūria i te tau 1664. Ko te hua hou i hangaia e rātou mō Gu Yue Long Shan, e kawe ana i te whakaaro o te whakangahau i te wā pōturi. Ko te hoahoa ataata i hangaia i runga i ngā ariā o te wai, te hukarere, te rīhi pīpiri me te wā, he mea nui katoa ki te wāina kōwhai, ā, e whakaahua ana i ngā maunga me ngā wai ā-rohe kia hanga ai i tētahi āhua tōtahi.
The Recognition
About the A' Design Award Hiriwa
Ko Snow Time Wāina te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Snow Time Wāina he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Snow Time Wāina he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Guyue Long Shan is the largest yellow wine group in China, started in 1664, is a popular traditional yellow wine brand in China. It has many classic yellow wine products, and a loyal customer base of middle-aged and elderly people. It needs to develop some new products to cater to the younger consumers.
- Dimensions & Packaging
- The size is 210mm*80mm*80mm, and the paper seal at the bottle mouth simulates the dynamic opening of yellow rice wine, increasing the sense of ceremony.
- Tags
- logo，packaging，illustrations，graphics
- Production Technology
- Glass bottle model development, paper embossed hot stamping, solid wood and cork combination.
- Design Challenge
- Grasp the relationship between traditional brands and emerging markets to guide packaging design.
- Research
- We combine the Chinese yellow wine culture with the local city culture of Shaoxing, and the yellow wine brewing process to form the bottle label illustration. Time/lake water/glutinous rice/snowflakes form the auxiliary graphics. This is our attempt to expand the image of Huangjiu.
- Inspiration
- We created a young new product for Guyuelongshan, Falling Snow, to convey the idea of enjoying slow times. Water, glutinous rice and time are essential in making yellow rice wine, while the lees of Fragrant snow wine are as white as snow. So we use abstract snowflakes to express time/water/glutinous rice, and draw the local mountains and water to form a complete picture.
- Project Duration
- The project was launched in Shaoxing in July 2020.
- Operation Flow
- When customers get their Snow Time Wine, they will touch the special crafted pawn paper bottle sticker. Tear off the top seal, open the cork, pour yourself a glass of aged yellow wine and enjoy Slow Time!
- Team Members
- Evan Chen
Ziming Guo
Leti Liu
Suheng Yao
yoga Zhai
Fan Zhang
Min Fang
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