Cascahuin Pounamu Tequila by Humberto Garcia is a highly esteemed winner of the very prestigious 2021 A' Design Award Hiriwa in Hoahoa Takai Competition Category.
HiriwaTakai· 2021
Cascahuin Pounamu Tequila
Client: Tequila Cascahuín
A' Design Award Hiriwa Winner in Takai Category
- 15,294
- Verified Award Winner
- Verify Award Status for #110322
The Design
About Cascahuin Pounamu Tequila
Ko Cascahuin he pounamu i hoahoatia mō te tequila. I whakarerekētia te waha, te mōwhiti me te kakī o te pounamu kia mahi ai te pūnaha kati me tētahi puru koka. Kua tuhia te tohu o te waitohu ki runga i te kakī i runga i te whakaahua taparahi, e hoatu ai ki te kōpaki tētahi hiri motuhake. He mea hanga te ipu karaihe mā te whakaahua pupuhi, ko te karaihe konutai-konupūmā te rawa taketake. He mea hanga te puru mai i ngā penu koka māori kōwhiria, kua tuhia ki ngā waikano huawhenua kounga kai. Ko te rahi o te pounamu he 70 mā te 70 mā te 260 mitamano. Ka ahu mai te hoahoa i ngā mahi toi, ngā rawa o mua i te taenga mai o ngā Hipēnia, me te pānui i ngā whetū.
The Recognition
About the A' Design Award Hiriwa
Ko Cascahuin Pounamu Tequila te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Cascahuin Pounamu Tequila he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Cascahuin Pounamu Tequila he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The process of developing the customized package consisted of making modifications to the mouth, ring, and neck of the bottle so that the sealing system works by means of a cork stopper, in addition to placing the icon designed for the brand in high relief on the neck of the bottle, which gives it a subtle strength and characteristic seal of the package.
- Dimensions & Packaging
- the dimensions of the packaging are as follows:
70 mm x 70 mm x 260 mm - Tags
- design, product design, graphic design, art direction, tequila, bottle, visual design
- Production Technology
- The production process of the glass container will be carried out by blow molding. The standardization of the base material considers its base in sodium-calcium glass.
For the stopper - cork is produced a type Spark, developed to measure, using selected natural cork grains and inked with food grade vegetable pigments. - Design Challenge
- One of the obstacles that we presented in the development of the bottle was the manufacture in blown glass, since it was very important to have the details with quality and fineness as well as the cork carved in stone.
- Research
- The graphic identity of Tequila Cascahuín was developed from the conceptualization of three elements that affect the agricultural processes of the blue agave: the earth, the stars and time.
To talk about the earth, pastel pigments were used for the development of the graphic variables, reading the accidents and qualities of this material; like the one that decomposes organically achieving pulverization, silences and tonalities of earthy sensations.
The game with the stars invites to conceive the cycles of cultivation as a rhythm that frames the agave landscape in nights and days, crickets and cicadas, rain and sleep.
Determine the auspicious times, of planting, cultivation and harvest.
Time marks the fullness and aging, which is represented by a bowl, a small cup with a concave shape made of clay, guaje or wood; used by our pre-Hispanic ancestors. The symbol of the bowl represents the matrix, the origin. In our ancestral tradition, the jícaras and vessels were used mainly as containers for water and food, they are the guardians of life over time. - Inspiration
- The inspiration comes from our pre-Hispanic ancestors, their crafts, their materials and the use of the stars for each decision making
- Project Duration
- The project started in April 2020 in Mexico and finished in September 2020 in Mexico
- Team Members
- Creative Director: Ana Paula Santana
Product Designer: Irving Jimenez - Image Credits
- All photos: Irving Jimenez & Humberto Vanhuten
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