Little Magic Ko te Tuakiri Waitohu Kākahu Tamariki by Hsuan-Yun Huang

Little Magic Ko te Tuakiri Waitohu Kākahu Tamariki by Hsuan-Yun Huang is a highly esteemed winner of the very prestigious 2021 A' Design Award Parahi in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

ParahiWhakairoiro· 2021

Little Magic Ko te Tuakiri Waitohu Kākahu Tamariki

by Hsuan-Yun Huang

Client: Little Magic

A' Design Award Parahi Winner in Whakairoiro Category

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Colors

The Design

About Little Magic Ko te Tuakiri Waitohu Kākahu Tamariki

Ko Little Magic he tuakiri waitohu i hangaia mō tētahi rārangi kākahu tamariki. Ka whakamahia e te tuakiri he tohu rongonui o te makutu, arā he rapeti e mau potae ana, he mea ngāwari me te whakangahau. Kua hoahoatia ngā whakaahua kararehe kia akiaki i ngā tamariki me ngā mātua ki te whakaute i ngā mea ora katoa o te ao. Ka hangaia ngā kākahu mai i te 100 ōrau kotani kei runga i te whakaaetanga GOTS, ā, ka tāia ki ngā waipeita kore paitini, kāore hoki he matū kino kei roto. Ka tuia ngā tapa waitohu me ngā tapa tiaki ki waho kia kore ai e whakaparu i te kiri whakaohooho. Ka hangaia te takotoranga mai i te kāri kua hangaia anōtia me te kirihou ka taea te hanga anō.

The Recognition

About the A' Design Award Parahi

Ko Little Magic Ko te Tuakiri Waitohu Kākahu Tamariki te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Little Magic Ko te Tuakiri Waitohu Kākahu Tamariki he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Little Magic Ko te Tuakiri Waitohu Kākahu Tamariki i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The identity is an iconic symbol of magic – a bunny in a hat, which is simple but yet playful. The animal illustration style is unique and memorable.
Dimensions & Packaging: All clothing comes in different sizes.
Clothing zip bags: 240mm x340mm
Tags: 50mm x 50mm
Paper Sheets: 635mm x889mm
Monthly onesies set boxes:400mm x300mm
Bib boxes: 210mm x 95mm
Tags: Branding, Packaging, Illustration, Children Clothing.
Production Technology: Clothing materials: GOTS certified organic cotton, made of 100% organic cotton. Non-toxic printing, no harmful chemicals, and nickel-free snaps. Free of formaldehyde, AZO, cadmium, and OTC. Usage of accessories complies with CNS 15290 textile safety regulations.

Packaging materials: made from recycled cardboard & 100% recyclable plastic.
Design Challenge: On the creative side, the challenge was to come up with a unique illustration style that can be eye-catching by both children and adults. The brand's image should be playful but educational at the same time, so I spent a lot of time on social media campaigns and used infographic images to tell people about the brand's vales.
Research: Little Magic's brand soul to take care of the future generation and protect our planet. Using all eco-friendly materials to produce both items of clothing and packages is not easy to achieve. It took a long time to find factories that can do that but not too expensive.
Inspiration: The designer believes that every kid has the magic to make their dreams come true－their curiosity, creativity, and imagination inspire. The designer also believes that all creatures on the earth are beautiful in their way – just like magic. The illustrator wants to use the unique animal illustrations to give both children and parents a concept of respecting all creatures on the planet. The usage of eco-friendly materials to take care of the future generation and protect our planet.
Project Duration: The project started in July 2019 in Taiwan and finished in July 2020 in Taiwan, and was exhibited in Taiwan in April 2019.
Operation Flow: Onesies are made by 100% organic cotton, excellent for baby's sensitive skin. It's super soft to the touch and constructed with a lap-neck design to ensure smooth, hassle-free outfit and diaper changes. The brand label and care label are sewn on the outside of the product to avoid rubbing the baby's skin.

T-Shirt are made of 100% organic cotton, excellent for baby's sensitive skin. It's super soft to the touch. Elastane rib collar. Double stitching at front collar. Resistant and well maintained. Double stitching at sleeves. The brand label and care label are sewn on the outside of the product to avoid rubbing the kid's skin.

Packaging: Sealed clothing bags maintain product's quality. Jiugongge-liked boxes help people to keep the products neat and clean.
Team Members: Designer: HsuanYun Huang
Illustrator: HsuanYun Huang
Photographer: HsuanYun Huang
Image Credits: Image #1,2,3,4,5,6,7,8,9: Designer HsuanYun Huang, 2020