Super Leg Mahi Tuatahi: Te Whakakopaki Kai Paramanawa by Chen Wang

Super Leg Mahi Tuatahi: Te Whakakopaki Kai Paramanawa by Chen Wang is a highly esteemed winner of the very prestigious 2021 A' Design Award Rino in Hoahoa Takai Competition Category.

RinoTakai· 2021

Super Leg Mahi Tuatahi: Te Whakakopaki Kai Paramanawa

by Chen Wang

Client: Three Squirrels

A' Design Award Rino Winner in Takai Category

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Verified Award Winner

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Colors

The Design

About Super Leg Mahi Tuatahi: Te Whakakopaki Kai Paramanawa

Tuhinga Pukapuka: Ko Super Leg he kōpaki kai paramanawa i hangaia mō tētahi kaipakihi kai o Haina. E whakaatu ana te kōpaki i te mascot o te kaipakihi, he kiore squirrel e kīia nei ko Xiaojian, e takoto ana i runga i tētahi waewae heihei nui me te ngākau nui ki te kai i a ia e mau ana ōna kākahu i tētahi papa toa. Ko te whakaahua i whakaarohia mai i tētahi āhuatanga pakiwaituhi e tāhaehae ana tētahi kiore i te tiihi, ā, ka mau i tētahi ngeru. Ko te wāhanga o te waewae heihei e kitea ana kua haehaetia e ngā niho ka hanga i tētahi matapihi, nā reira ka taea te kite i te kiko o roto. Ko te hoahoa e hono ana i te mascot ki te hua, ā, ka āwhina i te kōpaki kia rerekē i waenga i ngā mea rite i runga i te papa toa.

The Recognition

About the A' Design Award Rino

Ko Super Leg Mahi Tuatahi: Te Whakakopaki Kai Paramanawa te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Super Leg Mahi Tuatahi: Te Whakakopaki Kai Paramanawa he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Super Leg Mahi Tuatahi: Te Whakakopaki Kai Paramanawa mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Three Squirrels is a Chinese snack brand, and each of their product packaging has its iconic squirrel image. When designing the packaging of a series of products such as Super Leg, how to combine the brand's mascot （squirrel） with the product, and at the same time stand out from the many similar products on the shelf, is our first consideration in this design.
Inspiration: The design is inspired by the plot in the cartoon "Cat and Mouse" where the mouse steals cheese and is caught by the cat. In this package, the squirrel Xiaojian lay on the huge chicken drumsticks, ecstatically enjoying the food, but unexpectedly the clothes were caught by the shelves. The part of the chicken leg that is torn apart by the teeth is the window of the package, through which you can see the delicious meat inside.

Read the Press Release