Renata-A Te Mahi Matua: Ipu Hopi Makawe by Hsiao Che Hou

Renata-A Te Mahi Matua: Ipu Hopi Makawe by Hsiao Che Hou is a highly esteemed winner of the very prestigious 2021 A' Design Award Hiriwa in Hoahoa Takai Competition Category.

HiriwaTakai· 2021

Renata-A Te Mahi Matua: Ipu Hopi Makawe

by Hsiao Che Hou

Client: Renata

A' Design Award Hiriwa Winner in Takai Category

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Verified Award Winner

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Colors

The Design

About Renata-A Te Mahi Matua: Ipu Hopi Makawe

Ko Renata-A he ipu hopi makawe i hoahoatia mō tētahi waitohu tiaki makawe. He mea hanga te tinana o te ipu ki tētahi rawa koiora i mahia mai i ngā kākau tī i whakarērea, i kohia mai i ngā kaiahuwhenua tī i Taiwana. Ka whakakapi te rawa nei i te 40 ōrau o te kirihou hinu-matū, ā, ka āwhina ki te whakaiti i ngā tukunga waro. He rite tonu te ū o te ipu ki ngā ipu kirihou noa, ka taea te hangarua, ā, kāore e tuku i ngā matū paitini ki te oneone i muri i te tahunga. Kei roto i te takai he hopi i mahia ki ngā tāhae otaota Hainamana, ā, ka whakaatu te hoahoa i te kaupapa o te whakahoutanga.

The Recognition

About the A' Design Award Hiriwa

Ko Renata-A Te Mahi Matua: Ipu Hopi Makawe te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Renata-A Te Mahi Matua: Ipu Hopi Makawe he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Renata-A Te Mahi Matua: Ipu Hopi Makawe he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The natural bottle as a starting point is made from Taiwanese tea stems, making it environmentally friendly and everlasting. The design uses the only “globally EU certified” tea stem bio-based recycled shampoo bottle. The emphasis is on the global environment along with the requirements and persistence of quality.
Dimensions & Packaging: 8cm x 3.5cm x 16cm
Tags: Package Design, Visual Design, Brand Design
Production Technology: PLA(Biomass Plastics) / HDPE / Paper
Design Challenge: RENATA-A Pure Chinese Formula Shampoo contains a variety of Chinese herbal extracts. For millennia it is said to have an irreplaceable natural energy, bringing this heritage into hair washing gives the hair the purest natural regeneration and care.
Research: RENATA-A Pure Shampoo applies the tea that represents Taiwan’s emotions to product packaging, collects discarded tea stalks from tea farmers in Taiwan, and produces a NPPm bio-based green bottle body that replaces 40% of petrochemical plastic to reduce Carbon emissions! The shampoo bottle not only has the same durability and durability as traditional petrochemical plastics, but also does not produce toxic substances such as dioxin to pollute the soil after incineration, and it can be recycled and reused.
Inspiration: RENATA-A Pure Chinese Formula Shampoo contains a variety of Chinese herbal extracts. For millennia it is said to have an irreplaceable natural energy, bringing this heritage into hair washing gives the hair the purest natural regeneration and care.

"Regeneration" gives living hair vitality, at the same time "Regrowth" also represents the concept of environmental protection, which is in line with the philosophy of RENATA-A Pure Chinese Formula Shampoo brand!
Project Duration: 2019 in Taoyuan / Taiwan
Operation Flow: NA
Patents: NA
Team Members: NA
Image Credits: DESIGNER / HOU, HSIAO CHE
PHOTOGRAPHER / OU CHIEH-JU