The Glare Te Roto o te Toa Hū Motuhake by Kuan Ceh-hsiang and Andrea Ciccolo is a highly esteemed winner of the very prestigious 2021 A' Design Award Koura in Hoahoa Roto Whare me te Whakaaturanga Competition Category.
KouraRoto Whare· 2021
The Glare Te Roto o te Toa Hū Motuhake
by Kuan Ceh-hsiang and Andrea Ciccolo
Client: Aak Design Group
A' Design Award Koura Winner in Roto Whare Category
Verified Award Winner
Verify Award Status for #111798The Design
About The Glare Te Roto o te Toa Hū Motuhake
Ko The Glare he toa hū motuhake e tū ana ki Shenzhen. E 2100 mita pūrua te rahi o te wāhi, ā, e 5.5 mita te teitei o te tuanui. Kua whakamaheretia te roto hei whare toi hū, e whakakotahi ana i ngā mahi hoko, mātauranga me te whakaaturanga. Ka tū ngā whakaaturanga toi whakauru, ngā whakaaturanga ataata, ngā huarahi hīkoi kākahu me ngā akoranga i roto i te toa. Kua hangaia ia taputapu whakaatu hei mahi toi motuhake me tōna ake āhua. Mā tētahi pūnaha tautuhi irirangi e tuhi ngā manakohanga hoko, ā, e tautoko ana i ngā ratonga tuihono. I oti te kaupapa i te marama o Tīhema 2019.
The Recognition
About the A' Design Award Koura
Ko The Glare Te Roto o te Toa Hū Motuhake te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko The Glare Te Roto o te Toa Hū Motuhake he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a The Glare Te Roto o te Toa Hū Motuhake i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Glare hopes to reflect the ever-changing face of fashion in different cities. Aak in Shenzhen hopes to create an extraordinary boutique shoe store. The Glare is not just a retail store, but also has the functions of sales, education, and exhibition at the same time.
- Dimensions & Packaging
- Interior design area: 2100 square meters
Ceiling height:5.5m - Tags
- The Glare, Art, Installation, Fashion, Education
- Production Technology
- The construction technology is roughly the same as that used in general interior decoration projects.
The main difference is that we are more like producing artwork.
Each display prop has a unique character and conveys different meanings in each area. - Design Challenge
- Aak hopes to elevate the consumer experience in fashion stores into an artistic feast. If the offline store only has a single function, it will not be able to create sales. So, how to give the store new functions to make customers willing to be in the store enjoying the process of consumption will be the main focus of creating a good sales experience. When the shops are given different functions such as installation art exhibitions, video exhibitions, catwalks, courses, etc., the development of space types will find new ways out.
- Research
- The Glare tries to think about fashion stores from the concept of art galleries. Aak tries to give boutique stores more functions. The goal of The Glare is let customers can fully experience design and art. Therefore, various functions such as installation art exhibitions, video exhibitions, catwalks, and courses are added to the shop design. Aak believes that a fashion boutique should convey the in-depth design and artistic value behind fashion. When consumers can truly understand the meaning of the boutique design, the value of aesthetics can be reflected.
- Inspiration
- The design inspiration comes from the voyage of the universe, hoping to lead customers into an unknown space full of different experiences. Aak defines the consumption process as a journey. The Glare not only provides goods but also conveys fashion information. Fashion shops carry the rich and diverse design inspiration behind the products. If we can add more activities to space, this will deepen the consumer experience and at the same time feel the value of fashion design.
- Project Duration
- This project is located in Shenzhen, officially started in July 2019 and finished in December 2019. The total area is 2100 square meters, which only lasted 1.5 months of construction time.
- Operation Flow
- The Glare is not a traditional shop of fashion boutique. It's a shoes gallery. It provides both online and offline diversified service content. It also regularly organizes art events. The Glare provides an exchange platform that combines art, fashion, and consumer information. Through the Radio Frequency Identification system records and analyzes consumers' purchase preferences and provides the latest fashion information online at any time.
- Team Members
- Designer:Andrea Ciccolo
Designer:Kuan Ceh-Hsiang - Image Credits
- #1/Photographer Kuan Ceh-Hsiang/The Glare/2019
#2/Photographer Kuan Ceh-Hsiang/The Glare/2019
#3/Photographer Kuan Ceh-Hsiang/The Glare/2019
#4/Photographer Kuan Ceh-Hsiang/The Glare/2019
#5/Eeditor Kuan Ceh-Hsiang/The Glare/2019
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