Who's That Eating Pukapuka Whakaahua Pōkarekare nā Keitaro Sugihara

Ko te hoahoa Who's That Eating Pukapuka Whakaahua Pōkarekare nā Keitaro Sugihara he kaitoa whakahirahira o te 2021 A' Design Award Koura i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

KouraWhakairoiro· 2021

Who's That Eating Pukapuka Whakaahua Pōkarekare

nā Keitaro Sugihara

Kiritaki: Keitaro Sugihara

Kaitoa o te A' Design Award Koura i te Wāhanga Whakairoiro

49,833

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #111800

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Who's That Eating Pukapuka Whakaahua Pōkarekare

Ko tēnei pukapuka pōkarekare taunekeneke e whai ana i ngā kararehe tokowhitu e whakamanea ana i ā rātou kai ahuareka, ia mea me tōna pēke pōkarekare 3D e whakaatu ana i tō rātou kare ā-tikanga kai. I hoahoatia ia pōkarekare ki te tapahanga whārangi kotahi, me te whārangi tautoko tuarua e whakakite ana i roto i ia waha, ā, e tāpiri ana i te ūngongo hanganga. Ko tēnei hoahoa māmā, i whakakotahi ai me ngā whakaahua kōhiko pepa, e kawe ora ana ki ia kararehe. Kei roto i te kupu ngā oro kai mā te kupu oro Hapanihi, e akiaki ana i te kaipānui kia whakatuwhera, kia kati anō hoki i ngā whārangi i te wā e ngau kai ana ngā kararehe.

Te Whakamihi

Mō te A' Design Award Koura

Ko Who's That Eating Pukapuka Whakaahua Pōkarekare te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Who's That Eating Pukapuka Whakaahua Pōkarekare he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Who's That Eating Pukapuka Whakaahua Pōkarekare i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: This interactive pop-up book features seven different animals enjoying a snack, each with their own unique 3D pop up fold showcasing their eating style. Each pop up was designed with just a single page cut out. This simple design, combined with paper collage illustrations, brings life to each animal as they jump out from the page. The text includes eating sounds via Japanese onomatopoeia, encouraging the reader to open and close the pages as the animals munch away.
Inenga & Pēketanga: 180 mm x 195 mm x 25 mm
Tūtohu: Picturebook, Childrenbook, Popupbook, Bookdesign, graphicdesign,
Hangarau Whakanao: Traditionally, pop up books are created by pasting folded paper onto a bound page. With a younger audience in mind, I closely considered book durability in my design process. I challenged myself to design each pop up using a single cut and folded page, laminated against a printed backing page that reveals the inside of each mouth. If the page happens to tear, this design makes it easy to repair.

Each illustration was hand collaged with various materials and papers to create my own textures and colors.
Wero Hoahoa: The biggest challenge in this project was to design seven distinct pop ups that accurately depict each animal’s unique eating motion.
Rangahau: For research, I looked at several pop up books for inspiration. I was curious about their approaches to book production and storytelling. I found that there are many complex pop up books right now, and I wanted to counter that by making something simple and durable, yet effective and interesting.

Prototypes were tested by a dedicated quality control specialist, my young son Ito.
Whakaaweawe: After experimenting with paper to make a simple pop up, I found that the pop up moved as I opened and closed the folded paper. This motion reminded me of an animal eating, which inspired me to create a picture book.
Roanga o te Kaupapa: The project started in December 2014 in Tokyo and finished in December 2019 in Tokyo. Published in May 2020.
Rerenga Mahi: For each spread, the reader is greeted with a different snack and an animal's hand. Who's that eating? To reveal the animal pop up, the page is extended out from the center. The alternative was to flip to a new page, but I aimed to keep each prompt contained. This design ensures a smooth flow from question to answer.
Ngā Mema o te Rōpū: Publisher : TOKYO SHOTEN Ltd.