Ecological Journey Pouaka Koha nā Pufine Advertising Ltd. Co.

Ko te hoahoa Ecological Journey Pouaka Koha nā Pufine Advertising Ltd. Co. he kaitoa whakahirahira o te 2021 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.

HiriwaTakai· 2021

Ecological Journey Pouaka Koha

nā Pufine Advertising Ltd. Co.

Kiritaki: Wuhan Little Bee Food Co., Ltd.

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai

28,020

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #111804

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Ecological Journey Pouaka Koha

He haerenga Rauwiringa Kaiao he pouaka koha mō te miere me te tī i hangaia ā-rohe. Ka whakaatuhia e te hoahoa ngā tirohanga taiao i peitahia ki ngā paraihe rākau tāroaroa, tae atu ki ngā kararehe o te rohe me ngā wāhi ātaahua. Ka mau ia taha o te pouaka i tētahi pikitia katoa, nā reira ka taea ngā pouaka te mātaki takitahi, te whakakotahi rānei hei pikitia nui ake. He mea hanga ngā uhi ki te pepa tarutaru me te rākau me tōna kirinaki tāroaroa iti, he mea hanga te tinana ki te pepa kāpeta koura, ā, ka herea ngā pouaka ki te aho pepa. Ka whakaurua he kāri, me te pikitia i mua me te mata rārangi i muri mō te tā koreutu.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Ecological Journey Pouaka Koha te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Ecological Journey Pouaka Koha he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Ecological Journey Pouaka Koha he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: This is a collection of locally produced honey and tea. 1. Integrated local treasured animals and scenic spots, painted three series of natural ecological scenes with rough wooden brushes to improve product quality and on-site experience. 2. Each side of packaging is a complete picture, which can be combined independently or mutually to increase the visual experience and sales combination. 3. Fixed with twine in combination to reflect product features and reduce packaging cost.
Inenga & Pēketanga: Length:240mm, width:80mm, height:140mm
Tūtohu: Gift box, package, honey, flower, tea, nature, Shennongjia, animal, culture
Hangarau Whakanao: The upper and lower covers of the packaging materials are made of ringed grass and wood paper with a slightly rough texture, the box body is made of golden carpet paper, and the lacing is made of paper cord, which is consistent with the natural, plain and environmental characteristics of the original ecological products.
Wero Hoahoa: 1. Creatively, according to the characteristics of products, local nature, culture and product characteristics should be fully explored. 2. Combined with the sales environment, studied the display and display of products and the visual changes of different serialized combinations. 3. Considering the packaging cost in terms of packaging structure, add a booth in the box to reduce the loss of mailing and carrying.
Rangahau: The package is sold in local tourist stores and distributed as a local signature product. Therefore, in terms of design, 1. Consider how to combine local natural resources and use expressive methods and materials to reflect product characteristics. 2. Study display effects and combination changes in display and sales process to improve sales. Study the interaction and communication with consumers combined with the theme of nature conservation.
Whakaaweawe: Shennongjia is a world famous natural ecological reserve. Rare plants and endangered animals under state first class protection thrive here. They are the guardians of this place. Good ecological environment has created the local tourism industry and featured products. The creation is inspired by nature. It is hoped that people will pay more attention to nature and agricultural products protection when they travel and buy products. Everyone is the "patron saint" of the natural home.
Roanga o te Kaupapa: The project began in September 2019 and will be completed in December 2019
Rerenga Mahi: 1. The design of the product combines the local nature, culture and tourist attractions, as well as the characteristics and themes of the product itself, to enhance the consumer experience.
2. Visual changes brought by different images and packaging combinations can promote sales interaction.
3. The product is attached with a card, the front side can be used as a decorative painting display, the back side is a line screen, you can doodle at will, increase the experience of participation.
Ngā Mema o te Rōpū: Designer: xiang shasha;
Creative Director: Zhang Yanhui;
illustration: Tong Meng
Customer Service Director: Zhou Xiaoli