Shangri La Te Kōpaki Waina by Pufine Advertising Ltd. Co. is a highly esteemed winner of the very prestigious 2021 A' Design Award Hiriwa in Hoahoa Takai Competition Category.
HiriwaTakai· 2021
Shangri La Te Kōpaki Waina
by Pufine Advertising Ltd. Co.
Client: Yunnan Shangri-La Wine Co. LTD
A' Design Award Hiriwa Winner in Takai Category
- 26,367
- Verified Award Winner
- Verify Award Status for #111820
The Design
About Shangri La Te Kōpaki Waina
Ko Shangri La he hoahoa kōpaki mō tētahi raupapa waina whero e toru. Ka whakamahia e ngā tapanga ngā kakano tā mangumangu ā-Rāwhiti tuku iho hei tohu i te rere o te waina me te tinana o tētahi waina wāina tawhito. I te tū tahi, ka hangaia e ngā kōpaki e toru kotahi tinana piko. Kei ia kōpaki tētahi kararehe nō te rohe whakaputa: he pūrerehua mō te hau, he ika mō te wai, me te pika mō te oneone. Ko ngā tapanga i hangaia ki te pepa kapoka he mata kōtaratara, ā, ko te whakapiki ka hanga i te kakano o te kiri rākau tawhito. E aro nui ana te hoahoa ki ngā toi tuku iho me te taiao māori.
The Recognition
About the A' Design Award Hiriwa
Ko Shangri La Te Kōpaki Waina te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Shangri La Te Kōpaki Waina he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Shangri La Te Kōpaki Waina he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- 1,the entire series including three product,get creative inspiration from the expression of traditional Oriental ink painting,each product with ink shading of natural texture represents the wine flowing rhythm,The combination of the three products is like a winding and tough old vine trunk.2,The three products are combined with the animals in the producing area respectively.The colorful butterfly represents air,the Pisces represents water,and the pika represents soil.
- Dimensions & Packaging
- Length:300mm, width:90mm, height:90mm
- Tags
- Packaging, wine, Nature, Shangri-La, Animals, Ink painting
- Production Technology
- The wine label is made of kapok paper with rough texture, and rough texture of old tree surface is made by convex technology.
- Design Challenge
- We use eco-friendly kapok paper. The challenge of this design is how to make the texture of grape trunk on the paper. We use concave pressing and bulging technology to create realistic tree trunk texture on paper.
- Research
- The origin of this red wine series is located in high altitude areas. The pure air, water and soil create a high-quality ecological environment. This wine is made from the fruits of old grape trees. The older the trees are, the higher the wine quality is, which is worthy of collection.
- Inspiration
- The creative inspiration comes from the winding growth posture of old grape trees and mottled traces of years, The longer the tree age, the higher the wine level, which represents the quality of a good wine, just as the growth of old trees requires years of precipitation. We hope to use the traditional culture of the East to interpret this series of wine, to expand the boundaries of culture and blend.
- Project Duration
- The project began in October 2019 and will be completed in August 2020
- Operation Flow
- 1,From the texture of traditional Oriental ink paintings,we find that different forms are presented,like the natural flow of the red wine,and like the trunk of a vine,which can be presented individually or as a series of combinations.2,In today's material development, the natural environment is destroyed and traditional art gradually dies out.We also hope to arouse people's protection and inheritance of traditional art and ecological environment through the creativity of this set of products.
- Team Members
- Designer: wang yang;
Creative Director: xia ling;
Customer Service Director: Zhou Xiaoli,
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