Ko te hoahoa Germain Robin California Brandy Mahi Matua: Tapa Pounamu, Tuakiri Waitohu nā Pierre Delebois he kaitoa whakahirahira o te 2021 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Takai.
ParahiTakai· 2021
Germain Robin California Brandy Mahi Matua: Tapa Pounamu, Tuakiri Waitohu
Kiritaki: E&J Gallo
Kaitoa o te A' Design Award Parahi i te Wāhanga Takai
Kaitoa Tohu Manatokohia
Manatokohia te Tūnga Tohu mō #112020Te Hoahoa
Mō Germain Robin California Brandy Mahi Matua: Tapa Pounamu, Tuakiri Waitohu
Kuputuhi Pukapuka: Ko Germain-Robin California Brandy he hoahoa tuakiri waitohu me te tapa pounamu mō tētahi wai kaha (brandy) i hangaia ki California. He mā, he māmā te tuakiri ātaahua, e whakaatu ana i te āhua kore whakapaipai engari kaha tonu o te waitohu. Ko te logotype e tāpae ana i ngā ingoa tokorua o ngā kaiwhakatū, e wehea ana e tētahi rārangi angiangi, hei whakaatu i te taurite i waenga i te whakaaro auaha me te aro pono ki te whakatinanatanga. Ko te brandy Alembic o California e mau ana i tētahi tapa pepa mā kua hangaia mā te ringa, e tuhi ana i te momo rerekē ki te tae whero, ā, kei roto anō he whakaahuatanga tōtika mō ngā tikanga tāwharau me te whakapakeke.
Te Whakamihi
Mō te A' Design Award Parahi
Ko Germain Robin California Brandy Mahi Matua: Tapa Pounamu, Tuakiri Waitohu te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Germain Robin California Brandy Mahi Matua: Tapa Pounamu, Tuakiri Waitohu he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Germain Robin California Brandy Mahi Matua: Tapa Pounamu, Tuakiri Waitohu i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.
I Muri i te Hoahoa
Kete Pāpāho
Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.
- Āhuatanga Motuhake
- forceMAJEURE was asked to rebrand Germain-Robin, staying true to the ethos of the founders while providing the quality and premium queues to make Germain-Robin the brandy of choice for connoisseurs. Emulating the core brand value of unembellished while still being uncompromising, they chose to create a clean and straightforward look for the branding, and the new visual identity.
The logotype express the quiet and confident attitude of the brand: the name of the two founders are stacked and elegantly separated by a thin line: a quest for a perfect balance, the equilibrium between imagination and a rigor in execution.
The minimalist approach to the packaging of the 2 brandies follow the same philosophy:
The California Alembic brandy has a humble white crafted paper label that notes the variant in red, and a precise description of the distillation and aging methods of the brandy. - Whakaaweawe
- Germain-Robin began in 1982 as the unlikely union of two creative minds: Ansley Cole, a professor and Hubert Germain-Robin, a Cognac distiller. The two partnered to create Germain-Robin, the first California brandy that broke free from the constraints of Cognac. They crafted their brandy from traditional, alembic Cognac stills, but using unconventional, flavorful and complex California wine grapes. Embracing the rich tradition of hand-distillation while harnessing the potential of California wine, they set a new standard of excellence in brandy that has been recognized worldwide. Germain-Robin continues that tradition today – advancing the art of fine California brandy into a new era.
- Ngā Mema o te Rōpū
- Pierre Delebois, Executive Creative Director
Tim Devereaux, Art Director
Steve Assandri, Production Manager
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