Zhanggong Times Ngā Kōpaki Waipiro nā Wen Liu

Ko te hoahoa Zhanggong Times Ngā Kōpaki Waipiro nā Wen Liu he kaitoa whakahirahira o te 2021 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Takai.

RinoTakai· 2021

Zhanggong Times Ngā Kōpaki Waipiro

nā Wen Liu

Kiritaki: Jiangxi Zhanggong Liquor Co., Ltd

Kaitoa o te A' Design Award Rino i te Wāhanga Takai

16,802

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #112289

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Zhanggong Times Ngā Kōpaki Waipiro

Ko Zhanggong Times he hoahoa kōpaki mō tētahi Baijiu i hangaia i te porowini o Jiangxi, Haina. Ka hangaia te ipu ki te kirihou, ā, kua tahuna whakaahua hei whakapaipai. Ko te aroaro o te pouaka he pepa whakairoiro, ā, ko te waitohu matua kei runga i tētahi papa whakarewa konganuku. Ka ahu mai te hoahoa i ngā whakaaro mai i a Ganzhou, e mōhiotia ana hei whenua whānautanga o te ahurea whero. Ka whakamahia te tae whero hei tohu, ā, kua honoa ki ētahi whakairoiro āwhina. He whakaahua rangimārie e whakaatu ana i ngā āhuatanga matawhenua me ngā take o mua o te rohe, tae atu ki te Awa o Gan. Ko ngā mehua o te kōpaki he 160 mā 120 mā 330 mirimita.

Te Whakamihi

Mō te A' Design Award Rino

Ko Zhanggong Times Ngā Kōpaki Waipiro te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Zhanggong Times Ngā Kōpaki Waipiro he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Zhanggong Times Ngā Kōpaki Waipiro mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Zhanggong decides to create a good Baijiu based on Gan-flavor which truly represents Jiangxi province, also determines to dedicate it to the world, by naming it after the great "time". This is not only the mission and spirit of Zhanggong, but also the origin of "Zhanggong Times".
Inenga & Pēketanga: 160mm*120mm*330mm
Tūtohu: crafts, Baijiu, spirit, packaging, art, Zhanggong, cellar
Hangarau Whakanao: Adopting special craftsmanship with goffered paper on the front of the package, and a metal plate for the main logo. For the material of bottle is made of ceramic with decorating firing.
Wero Hoahoa: "Zhanggong Times" originates from Jiangxi province which full of fertile soil and red culture. In order to express the association between Jiangxi and the product. Visually, from the color to the bottle body, it is necessary to have a strong visual memory point. In response to this problem, red is definitely not traditional red when it is presented, but a symbolic combination of colors and auxiliary graphics. Also by extracting illustration elements of Jiangxi's geographical, historical and cultural symbols to evoke empathy from customers.
Rangahau: In the early morning of August 1, 1927, a gunshot broke the silence of Nanchang City, which fired the first shot of the Chinese revolution.It represents the establishment of Chinese first revolutionary army.Since then, the People’s Liberation Army has become the guardian of the Chinese nation, guarding them to usher in great era of today. On the occasion of the Army Day on August 1, 2020, considering from the future sustainability of the company to the product gradient ductility, designers have designed this commemorative Baijiu with epoch-making significance. The final design extracts concrete colors and symbols from abstract document elements which expresses the genes of the brand and historical symbols.
Whakaaweawe: Ganzhou, once a shining red medal inlaid on the People Republic of China，also a spiritual totem of historical time. Designers create the "time medal" under this inspiration. Color is an abstract symbol of an era. So, designers take the birthplace of red culture as the inspiration, by reinterpreting red to pay tribute to both time and its witnesses and participants. In order to highlight the regional characteristics of the ZHANGGONG TIMES, we have drawn a quiet and beautiful illustration.
Roanga o te Kaupapa: The project started in May 2020 and finished in August 2020 in Shenzhen.
Rerenga Mahi: Designers care about the future development of the brand, so they re-push the vision back to Jiangxi. During those hard years, people provided fertile soil and space for the country selflessly only wishing for peaceful future. Through auxiliary elements, the mother river of Jiangxi-the Gan River, and the red homeland-Ruijin, it can carry the mark of history. In terms of product presentation, it was directly named "Zhanggong Times" to become an easy-to-remember brand, and also to explore the meaning behind the times.
Ngā Mema o te Rōpū: Designer:Wen Liu, Designer:Yong Deng and Designer:Weijie Kang
Whakamana Whakaahua: Image #1: Creator Wen Liu, Zhanggong Times, 2020.
Image #1: Creator Yong Deng, Zhanggong Times, 2020.
Image #1: Creator Weijie Kang, Zhanggong Times, 2020.
Image #1: Photographer Li Chen, Zhanggong Times, 2020.