Nefer Kakara by Amr Ibrahim is a highly esteemed winner of the very prestigious 2021 A' Design Award Hiriwa in Hoahoa Takai Competition Category.

HiriwaTakai· 2021

Nefer Kakara

by Amr Ibrahim

Client: MOUSA studio

A' Design Award Hiriwa Winner in Takai Category

27,370

Verified Award Winner

Verify Award Status for #112589

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Nefer Kakara

Ko te hoahoa pounamu i ahu mai i nga raina kopiko o te ahua wahine; te anga kōiwi me te tohatoha o te uaua me te ngako, me te kohinga tino Tohu me te mohio. Ko te pouaka he whakairo me ona taha kopikopiko i roto i te ahua tino huatau me te tuhipoka koura. Ko Nefer te wa e whakakotahihia ai te toi, te hangarau, me te hoahoa ki te hanga i tetahi hua papai me te maamaa, te kete me te waitohu. Ko te tino o roto kei roto te kakara i te mea kei roto i te tinana te wairua. Ko te whakamaoritanga tika o te kupu a Ihipa o Nefer i te reo Ingarihi ko "He ataahua o roto, o waho".

The Recognition

About the A' Design Award Hiriwa

Ko Nefer Kakara te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Nefer Kakara he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Nefer Kakara he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The bottle design is derived from the curved lines of the female figure; A cumulative product of her skeletal structure and the distribution of muscle and fat. The Packaging is very Iconic and identifiable. The box is a sculpture with its curved edges in a very elegant appeal with the gold typography.
Dimensions & Packaging: Box Dimensions: Max-Height: 12 Cm, Max-Width: 9 Cm, Max-Length: 19 Cm / Bottle Dimensions: Max-Height: 16 Cm, Max-Width: 6 Cm, Max-Length: 6 Cm
Tags: Perfume packaging, Egyptian, Natural fragrance packaging, Bespoke bottle, Branding and Packaging Design, Packaging Design, Branding Design, Form Design, Italian Packaging Design
Production Technology: 3D-printed perfume bottles. This is when art, technology, and design are combined to create a luxurious organic piece with an inner core containing the fragrance as the body contains the soul.
Design Challenge: To create a luxurious and sophisticated product, package, and brand. starting from picking a name and to manufacturing.
Research: "nefer" is when art, technology, and design are combined to create a luxurious and sophisticated product. The inner core containing the fragrance as the body contains the soul. The exact translation of the ancient Egyptian word "nefer" in English is "Beautiful on the inside and the outside".
Inspiration: nefer is a word in the Ancient Egyptian language that was used to represent beauty. The meaning in English is "Beautiful on the inside and the outside".
Project Duration: Started: April 2020 / Design Completed: September 2020 / Location: Milan, Italy
Operation Flow: Luxurious and sophisticated 3D-printed perfume bottle, The volumetry is of this exclusive fragrance is 90 ml 3 fl. oz
Team Members: Product Design & Packaging: Amr Ibrahim Mousa/
Art Direction: Amr Mousa, Anas Belekhbizi