XQ New Year Gift Box Kaupapa Matua: Kōpaki Pouaka Koha by Shaofeng Pan

XQ New Year Gift Box Kaupapa Matua: Kōpaki Pouaka Koha by Shaofeng Pan is a highly esteemed winner of the very prestigious 2021 A' Design Award Parahi in Hoahoa Takai Competition Category.

ParahiTakai· 2021

XQ New Year Gift Box Kaupapa Matua: Kōpaki Pouaka Koha

by Shaofeng Pan

Client: Xiamen Ruibo Haoyi brand consulting Co., Ltd

A' Design Award Parahi Winner in Takai Category

9,408

Verified Award Winner

Verify Award Status for #112702

View at A' Design Award Press Release Award Badge

Colors

The Design

About XQ New Year Gift Box Kaupapa Matua: Kōpaki Pouaka Koha

Tuhinga Pukapuka: Ko te Pouaka Koha Tau Hou XQ he hoahoa kōpaki i hangaia mō tētahi huinga koha hararei. I hangaia te pouaka i te tau 2019, te tau o te poaka i te maramataka marama o Haina. Ka whakamahia te whero ki roto me te kōura ki waho. Kei waenganui he tauira porowhita i hangaia e ngā rārangi whakatairite, te kanikani raiona, te puāwai rengarenga, te ika kāpa me te haki whawhai, kua whakakotahitia ki ngā tohu whetū tekau mā rua. Kei roto i te huinga he poaka kua kōuratia, ngā tuhipoka hikoi-mā-roto, ngā moni whakamaharatanga, tētahi maramataka me tētahi pene kua kōuratia. Ko ngā tikanga hanga e whakauru ana i te whakairo toru-ahanoa, te maturuturu kirihou me te parahi.

The Recognition

About the A' Design Award Parahi

Ko XQ New Year Gift Box Kaupapa Matua: Kōpaki Pouaka Koha te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko XQ New Year Gift Box Kaupapa Matua: Kōpaki Pouaka Koha he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a XQ New Year Gift Box Kaupapa Matua: Kōpaki Pouaka Koha i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: XQ new year gift box was made in 2019, the year of the pig in Chinese lunar calendar. We chose "Golden Pig" and its surrounding elements to interact with mobile game fans of Honor of King to deliver the core value of "caring for fans". The whole gift box is super festive with red inside and gold outside.The center of the box is a circle pattern, which is composed of traditional Chinese elements such as couplets, lion dance, lotus flower, carp and battle flag. What’s more, it increased the western elements of twelve constellations. The Sino-west is more consistent with the openness and compatibility of the current youth group, and it is easy to gain their recognition.The combination of square and circle symbolizes the square earth and spherical heaven. By contrast, the visual focus is concentrated on the circle, obviously outstanding. The sculpted lines on the box surface are the iconic metal shields of XQ. The metallic brings a mechanical sense, which is consistent with the tough style of the team and XQ's identity as the e-sports club.The package includes gold-plated pig, walk-through notes, commemorative coins, pig year calendar and a gold-plated pen. The gift box is of great collectable value. Not only considering the item separation in box, we also designed the bag for gift box, so that the whole product can better meet the demands of Spring Festival gifts.The year of the pig calendar was created with twelve constellations. Combining with twelve constellations, the battle IP of ox, tiger and pig in calendar create unique images. Supplemented by witty words, the gift box is more interesting.Speaking other details, with deep greetings and blessings for Spring Festival, the text used the auspicious words, such as "not to be exchanged even for gold", "everything is fine" to make emotional communication with fans.
Production Technology: By use of a variety of production techniques, such as three-dimensional bump, drip plastic, bronzing, etc, the packaging design of XQ gift box becomes more detailed and delicate.
Inspiration: The newly designed XQ IP images are ox, tiger and pig, three Chinese favourite mascots respectively symbolize XQ not fear strong enemies, brave, good at fighting and cherish fans. XQ- Honor of King Club is a famous e-sports club of KPL (King Pro League). Honor of King is a mobile game that has largest population of users in the world, KPL not only gets great attention but will guide the professional development of China’s e-sports. As a member, XQ club is the one of KPL's top team based on team performance, competitors influence and fans interaction.

Read the Press Release