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Target Te Kaupapa Whakatairanga Me Te Tautoko Hoko by Ralf Kauffmann

Target Te Kaupapa Whakatairanga Me Te Tautoko Hoko by Ralf Kauffmann is a highly esteemed winner of the very prestigious 2021 A' Design Award Hiriwa in Hoahoa Pānui Hokohoko, Whakatairanga me te Whakawhitiwhiti Kōrero Competition Category.


HiriwaPānui Hokohoko· 2021

Target Te Kaupapa Whakatairanga Me Te Tautoko Hoko

by Ralf Kauffmann

Client: Brainartist GmbH

A' Design Award Hiriwa Winner in Pānui Hokohoko Category

37,695

Verified Award Winner

Verify Award Status for #112715

Colors

The Design

About Target Te Kaupapa Whakatairanga Me Te Tautoko Hoko

I te tau 2020, ka whakarewahia e Brainartist he kaupapa whakawhiti-whakawhitiwhiti mo te kaihoko a Steitz Secura ki te tiki i nga kaihoko hou: me te panui tino takitahi hei kaupapa panui kua whaaia kia tata ki nga kuaha o nga kaihoko pea me te mēra takitahi me te hu rite mai i te kohinga o nāianei. Ka whiwhi te kaiwhiwhi i te hoa rite ina whakaritea ana e ia he hui me te ope hoko. Ko te whainga o te kaupapa ko te whakatu i a Steitz Secura me te kamupene "whakariterite" hei takirua tino pai. I whakawhanakehia e Brainartist te kaupapa tino angitu.

The Recognition

About the A' Design Award Hiriwa

Ko Target Te Kaupapa Whakatairanga Me Te Tautoko Hoko te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Target Te Kaupapa Whakatairanga Me Te Tautoko Hoko he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Target Te Kaupapa Whakatairanga Me Te Tautoko Hoko he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
STEITZ SECURA, a manufacturer of safety and work shoes, had the goal of repositioning the brand appearance in the market. The new appearance was to be eye-catching, challenging and unusual for the sector and the competition. The unmistakable statement of wanting "the best" reflects the promise to customers to expect only "the best". The revision of communication in all areas, from online, social media, B2B, trade fair and POS defines the new attitude of STEITZ.
Tags
Target Campain, Out of home, Mailing, Campaing design, strategy
Inspiration
in a spiral of the typical contrasting images of boxers etc. who, however, pay high respect to each other and acknowledge each other's performance
Patents
Declaration of agreement
MarcWolter
Mail: marc.wolter@steitzsecura.com
Phone: +49 6352 / 4002 - 166
Date: 20.10.2020

We, Louis Steitz Secura GmbH + Co. KG , give our advertising agency, BRAINARTIST GmbH,
permission to submit our joint marketing campaign for an award announcement. We have been
informed about the award submission and support this project. We also grant permission to
use the model illustrations.

is in Documents.
Image Credits
Copyright by Louis STEITZ SECURA
GmbH + Co. KG
Vorstadt 40
67292 Kirchheimbolanden

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