Heffron Te Mahi Matua: Te Whakatakai i te Pātara Rama by Martin Zouhar

Heffron Te Mahi Matua: Te Whakatakai i te Pātara Rama by Martin Zouhar is a highly esteemed winner of the very prestigious 2021 A' Design Award Hiriwa in Hoahoa Takai Competition Category.

HiriwaTakai· 2021

Heffron Te Mahi Matua: Te Whakatakai i te Pātara Rama

by Martin Zouhar

Client: The Green Tree Distillery

A' Design Award Hiriwa Winner in Takai Category

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Colors

The Design

About Heffron Te Mahi Matua: Te Whakatakai i te Pātara Rama

He hoahoa whakatakai a Heffron mō tētahi rama i mahia e tētahi whare tao waipiro o Czech. Ka whakahōnore te rama i ngā ope taua o Czechoslovak, i whawhai i Ruhia i waenga i te tau 1914 me te 1918, ā, i āwhina rātou ki te whakatū i te Repupiripia o Czechoslovak. Ko Heffron te ingoa o te kaipuke whakamutunga i kawe i ngā hōia mai i Ruhia ki Uropi. I ahu mai te hoahoa i ngā reta i tukua e ngā hōia ki te kāinga i te roanga o te haerenga. Ka mau i te pātara karaihe pūataata te 500 ml. He mea hanga te tapanga ki te pepa kirīmi kua whakakiko, me te tapahi tuku tohu reta pokapoka me te waniha kanapa ā-rohe, i tāia ki ngā tae e toru.

The Recognition

About the A' Design Award Hiriwa

Ko Heffron Te Mahi Matua: Te Whakatakai i te Pātara Rama te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Heffron Te Mahi Matua: Te Whakatakai i te Pātara Rama he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Heffron Te Mahi Matua: Te Whakatakai i te Pātara Rama he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rum Heffron was created in honor to the Czechoslovak legions. They fought against the Bolsheviks in Russia in 1914-1918 and made a significant contribution to the establishment of the Czechoslovak Republic after the end of World War I. The rum was launched on the Czech market on the occasion of the centenary of Czechoslowak legionnairs return home after a long journey around the world (from Russia via Panama back to Europe).
Dimensions & Packaging: Bottle: volume 500 ml, diameter 83 mm, height 191,5 mm.
Label: width 78 mm, height 58 mm.
Tags: branding, packaging, alcohol, spirit, rum, ron, bottle, czech, history
Production Technology: Transparent glass bottle. Label from textured creamy paper with letter stamp perforation die cut and local glossy varnish. Printed by three Pantone colors.
Design Challenge: The challenge was to interpret the Czechoslovak legions values in an authentic way, engagingly and with dignity on the rum brand.
Research: I learned more about the historic context of my country and life destinies of soldiers fighting in the First and mainly also in the Second World War.
Inspiration: The long journey home (from Russia, via Panama to Europe) and the letters the legionnaires were sending home, are the inspiration for the concept. The name Heffron is the name of the last ship that carried legionnaires from Russia to Europe.
Project Duration: This project started in July 2018 and was finished in August 2019 in Prague, Czechia.
Operation Flow: It is simple spirit bottle – there's no special function to it. The short legionnaires story on the label might be considered as educative.
Patents: Trademark (2019) Palírna U Zeleneho stromu
Image Credits: Photos of the bottles were made in studio Cotashon.