RYC Brand Identity Tuakiri Waitohu Umanga by Fengnan Lin is a highly esteemed winner of the very prestigious 2021 A' Design Award Parahi in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

ParahiWhakairoiro· 2021

RYC Brand Identity Tuakiri Waitohu Umanga

by Fengnan Lin

Client: Ryc

A' Design Award Parahi Winner in Whakairoiro Category

9,480

Verified Award Winner

Verify Award Status for #114458

Tūhura Ināianei Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About RYC Brand Identity Tuakiri Waitohu Umanga

Ko RYC Tuakiri Waitohu Umanga he tuakiri ātea ā-umanga i hangaia mō tētahi kamupene hokohoko-ipurangi kei Guangzhou, Haina. Ka hangaia te waitohu mai i ngā tohu tuhituhi e toru: he tohu whakamīharo mō te mātau, he piko mō te manawaroa, me te ira mutunga mō te tino tika me te tīmatanga hōu. Ka whakakotahitia te reta R me te āhua o te kāta hokohoko ki ngā tohu tuhituhi hei whakaata i te umanga. Ka whakamahia ngā tohu tuhituhi hei reo noa i waenga i ngā whenua. Ka whakamahia te tuakiri ki ngā kāri pakihi, ngā tohu, ngā pukapuka tuhituhi, ngā takotoranga koha me ngā pēke kānava, mā te whakamahi i te kiriata hiriwa me te tā mata-maha.

The Recognition

About the A' Design Award Parahi

Ko RYC Brand Identity Tuakiri Waitohu Umanga te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko RYC Brand Identity Tuakiri Waitohu Umanga he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a RYC Brand Identity Tuakiri Waitohu Umanga i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo is composed of three punctuation marks, which is simple in appearance but fully reflects the industry attribute and corporate culture.Exclamation point: for expertise, comma: for perseverance, full stop: for perfection, and also for new beginning and new pursuit.
Dimensions & Packaging: Business card 54mmx90mm
Badge 54mmx85mm
Pakag 260mmx330mmnote
Brochure 255mmx197mm
Canvas bag 320mmx390mm
Tags: Responsible, Young, Creative, Brand, Corporate Identity
Production Technology: Logo and graphics are adapted in many scenes, such as business card, badge, notebook, gift package, canvas bag ,etc. The process involves foil silver , screen printing.
Design Challenge: Find a suitable design language to reflect industry attributes and corporate culture.
Research: Ruoyuchen's 10th anniversary, brand vision upgrade
Inspiration: Guangzhou Ruoyuchen Technology Co., Ltd. is a well-known listed e-commerce company in China, which is a communicator between 30,000,000+ Chinese families and 70+ global quality brands.

The inspiration of the new logo comes from People, Communication and Globalization. There are many different literal languages around the world and punctuation marks are the unified language. Using basic punctuation marks: exclamation point, comma, period plus initial "R", and industry attribute "shopping cart", the three are combined, and a new LOGO graphic is born.
Project Duration: Guangzhou,Guangdong Province,China,January 1th,2020
Operation Flow: The logo is composed of three punctuation marks, which is simple in appearance but fully reflects the industry attribute and corporate culture.
Patents: Guangzhou Ruoyuchen Technology Co., Ltd.
Team Members: Fengnan Lin
Xiulin Chen
Jingxia Huang
Liqing Xian
Ziyang Zhuang
Yingqiang Zhang
Liqiong Yang
Image Credits: Image #1: Designer Fengnan Lin,2019.