Green Boat Song Momo Takai by Evan Chen and Ziming Guo

Green Boat Song Momo Takai by Evan Chen and Ziming Guo is a highly esteemed winner of the very prestigious 2021 A' Design Award Hiriwa in Hoahoa Takai Competition Category.

HiriwaTakai· 2021

Green Boat Song Momo Takai

by Evan Chen and Ziming Guo

Client: Lascaux Design Institute Inc.

A' Design Award Hiriwa Winner in Takai Category

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Verified Award Winner
Verify Award Status for #114998

View at A' Design Award Press Release Award Badge

Colors

The Design

About Green Boat Song Momo Takai

Ko te kohinga mo te hua ahuwhenua. Ka whakamahia e ia a Klein puru i roto i te waahi nui ki te hanga i te hau ngaio, te whakaata i te kounga o nga hua me te whakanui i te tohu tohu o te waro. Ko tana tinana matua e tango ana i nga taarai rakau tino ataahua, e whakaatu ana i nga heihei e tipu noa ana me te taiao whakatipu. Ko nga waina me nga puawai e karapoti ana i te ahua o te taiao me te ma. Ko te whakatakotoranga o nga korero hua e whakarangatira ana i te ihirangi pikitia, i te wa ano, ka nui te waahi ki te manawa.

The Recognition

About the A' Design Award Hiriwa

Ko Green Boat Song Momo Takai te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Green Boat Song Momo Takai he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Green Boat Song Momo Takai he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A farmer in Pingdingshan, a beautiful town in Henan province, China, raises a flock of chickens that live happily in nature. Unlike caged chickens, chickens raised here bask in the morning sun, drink mountain springs and eat organic grains as humans do, and the soil is rich in minerals. So chicken and eggs are in good conditions and very safe to eat.
Dimensions & Packaging: Green Boat Song Egg packaging is made from natural recyclable corrugated material (packaging size is 345mm*280mm*70mm), which is consistent with natural and organic egg products and reduces the pressure on the environment.
Tags: logo,packaging,illustrations,graphics,aggs,Lascaux Design,Chicken
Production Technology: We use spot colour printing on the surface of the natural recycled corrugated paper and use embossing and hot stamping processes for the words "Certified Organic" to allow the consumer to feel the undulations on the surface of the box when they hold the product, expressing the "thickness" and "quality" of the product.
Design Challenge: The image for this packaging design uses a sketchy expression to depict the chicken, the environment and more. In the year 2020 in China, there is still a lot of poor quality, unattractive packaging on the market, and this solution is an attempt to adapt to the Chinese consumer market, but it seems to be working well so far.
Research: At the beginning of 2020, the farmer approached us and offered us to help with the design, but delayed working together because he could not afford our higher design fees. By September, we were so moved by the client's sincerity and his dedication to making the product that we agreed to pay us for the design along with the eggs, and the collaboration began. We are also willing to work with these clients who work from the heart, because we work with the same heart.
Inspiration: We have depicted a fat hen incubating her eggs on a beautiful flat-topped hill, and a canopy of vines and flowers surrounded her. Behind the hen is a beautiful green field, a scene of the nature in which they live, distinguishing the hens from caged chickens. The quality of the water, the organic grains raised in farm and the mineral-rich living soil are also illustrated in picture. This gives the consumer a more direct insight into the excellent quality of the eggs.
Project Duration: The project started with Suzhou in November 2020.
Operation Flow: The box is made of an "aeroplane box" and when the user opens the lid, 5 rows of 6 rows of eggs are presented to the user. The interior is made of pearl sponge to ensure the safety of each egg while looking safe.
Team Members: Evan Chen
Ziming Guo
Leti Liu
Suheng Yao
Fan Zhang
Jiayi Jiang
Min Fang