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The Rice of Friendship Te Mahi Matua: Te Kōpaki Pouaka Koha nā Xiaoning You

Ko te hoahoa The Rice of Friendship Te Mahi Matua: Te Kōpaki Pouaka Koha nā Xiaoning You he kaitoa whakahirahira o te 2021 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Takai.


ParahiTakai· 2021

The Rice of Friendship Te Mahi Matua: Te Kōpaki Pouaka Koha

nā Xiaoning You

Kiritaki: Zhimao Rice

Kaitoa o te A' Design Award Parahi i te Wāhanga Takai

10,972

Ngā Tae

Te Hoahoa

Mō The Rice of Friendship Te Mahi Matua: Te Kōpaki Pouaka Koha

Kuputuhi Pukapuka: Ko Te Raihi o te Whakahoa he hoahoatanga kōpaki koha mō te raihi Wuchang o Heilongjiang, Haina. Ka mau te pouaka o waho i te 3 kirokaramu raihi, kua wehea ki roto i ngā pouaka iti e ono, ia mea 500 karama, nō reira ka noho māmā tonu ngā pouaka kāore anō kia huakina te rokiroki. He autō e huna ana kua whakanohoia ki ngā kōwhao e puta ana i roto i te pouaka me te taupoki, e hanga ana i tētahi rakuraku, hei ārai i te huakina pōhēhē me ngā waikawa i te wā o te kawe. Ko te whakaahua tā kua whakaatuhia e rua ngā āhua kua wehea e ngā maunga me ngā awa, e mihi ana tētahi ki tētahi mā ngā tohu tuku iho o Haina. Ko te ahua whakaahua e whakamahara ana ki te peita whenua tuku iho o Haina, e whakaputa ana i te wairua whakahoa.

Te Whakamihi

Mō te A' Design Award Parahi

Ko The Rice of Friendship Te Mahi Matua: Te Kōpaki Pouaka Koha te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko The Rice of Friendship Te Mahi Matua: Te Kōpaki Pouaka Koha he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a The Rice of Friendship Te Mahi Matua: Te Kōpaki Pouaka Koha i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake
This is the packaging design of a rice. picture tries to convey the founders' good wish that they are close friends with each other, and share the same ideal to guard "Rice Mountain" together, and look at each other on the bank of the Larin River.
Inenga & Pēketanga
Gift box: 287*183.5*88mm
Inside the box: 85.5*175*43.5mm
This package can hold 3kg, divided into 6 small boxes, each containing 500g. According to the size of each family meal to choose to open a few boxes, the remaining unopened more convenient to store.
Tūtohu
Wuchang City, rice, package,
Hangarau Whakanao
Gift box: 115g Earl paper, beige, four color single side printing, hot silver process.
Inside the box: 350g Earl paper, beige, four color single side printing.
Wero Hoahoa
Wuchang City is located in the northeast of China, has a long history of reputation for rice. It can be traced back to the Bohai Kingdom in the early Tang Dynasty (mid-7th century), when farmers in the Wuchang region planted rice.
The Rice Packaging is trying to reflect the spirit of Traditional Chinese culture, but also using modern elements. In the process of conception, the Designer consulted a large number of ancient Chinese landscape paintings, and tried to find the picture style that could fit with rice products.
Rangahau
In China, the Packaging design of Wuchang Rice varies greatly, and many consumers attach great importance to the choice of packaging for gifts. The Product locates high-end gift of food, expresses: friendship of rice, bosom friend's gift. The Shape is similar to the gesture of salute in traditional Chinese culture, which makes the picture full of The Artistic conception of Zen and Chinese painting, thus conveying the relationship between people, people and nature of the product and the unique concept of pure natural ecological food in Wuchang area.
Whakaaweawe
Wuchang Rice is one of the most famous rice varieties in northeast China. But the packaging design in the market is intermingled. The founder and his team just want to provide the public with high grade and quality products. Therefore, a performance of the packaging of rice is the need to have a unique style to design.
Roanga o te Kaupapa
The Project started in May 2015 in Harbin and finished in January 2016 in Beijing, and was exhibited in KunShan University of Taiwan in November 2017.
Rerenga Mahi
The Box body and the opening and closing parts of it cover are equipped with magnets. that magnets are hidden in the through-hole, thus forming the lock of the box. that hidden magnet structure solves the defects caused by the opening and closing of similar packaging boxes and scratches on other products during transportation, and it looks more beautiful.
The User feedback to us that the taste of rice is very good, its packaging appears simple and elegant coexistence. During the holidays, gifts for friends, family, and coworkers are great.
Pātene
Trademark registration Number: 18066904
Trademark Holder: Wuchang Zhimao Rice Planting Professional Co-op
Ngā Mema o te Rōpū
Designer: Xiaoning You
Copywriter: Haiqi Wang
Whakamana Whakaahua
Example: Image #1: Creator You Xiaoning, Friendship, 2015.
Example: Image #2: Creator You Xiaoning, Friendship, 2015.
Example: Image #3: Creator You Xiaoning, Friendship, 2015.
Example: Image #4: Creator You Xiaoning, Friendship, 2015.
Example: Image #5: Creator You Xiaoning, Friendship, 2015.

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