S6 Foundry Ko Te Punaha Waitohu Me Te Whakatairanga by Paul Robb and Moira Bartoloni

S6 Foundry Ko Te Punaha Waitohu Me Te Whakatairanga by Paul Robb and Moira Bartoloni is a highly esteemed winner of the very prestigious 2021 A' Design Award Hiriwa in Hoahoa Tā me ngā Pāpāho Whakaputa Competition Category.

HiriwaTā· 2021

S6 Foundry Ko Te Punaha Waitohu Me Te Whakatairanga

by Paul Robb and Moira Bartoloni

Client: S6 Foundry

A' Design Award Hiriwa Winner in Tā Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About S6 Foundry Ko Te Punaha Waitohu Me Te Whakatairanga

Ko te tohu S6 Foundry me tana momo pukapuka tauira o muri mai i hangaia hei hanga i te koa o te momotuhi hou, me te whakanoho i te reo ataata o te waitohu. Ko te papatae kanapa me te harikoa o te tae mahana me te reo motuhake me te miiharo ka hopu i te wairua, e tohu ana ki nga hainatanga tuku iho o te tau 1900 fun fair. I whakawhanakehia nga hoahoa hei kaleidoscope o nga ahua me nga huānga hei hanga i te riterite o te ahua o nga waitohu me te huarahi hou mo nga momotuhi arumoni.

The Recognition

About the A' Design Award Hiriwa

Ko S6 Foundry Ko Te Punaha Waitohu Me Te Whakatairanga te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko S6 Foundry Ko Te Punaha Waitohu Me Te Whakatairanga he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko S6 Foundry Ko Te Punaha Waitohu Me Te Whakatairanga he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Based in Italy S6 Foundry develops commercial creative retail typefaces for use in digital and branding applications. The newly created brand required an identity that symbolized a new beginning. We developed a visual language to position the brand targeting international designers and communication buyers. The idea of joy and wonder with the eclectic nature of typeface design was at the heart of the branding process.
Dimensions & Packaging: Hard-Back Book: 128 pages
Internal: CMYK on splendorgel FSC 160gsm
Tags: Font design, Branding, Identity, Type design
Production Technology: Printed Lithographic CMYK using FSC papers.
Design Challenge: The main creative challenge was to express the dynamic attitude of the digital Foundry and to express their vision of offering something new to the market without the traditional stereotyping of a font foundry.
Research: We researched a blend of optical art systems and signwriting technics fusing them into a design system with a modern twist, designing a fresh distinctive feel to the identity and branding systems.
Inspiration: The branding system was inspired by the works of Clichés Schwitter, Gunnar Lilleng, and Max Bill, also the optical artists Bridget Riley and Franco Grignani. Inspired by traditional funfair signwriting and the vividness of colors used in the communication on their various sidings.
Project Duration: The project started in April 2020 and is an ongoing project.
Operation Flow: The Interaction with the campaign was across both traditional outdoor and online social campaigns.
Team Members: Paul Robb
Moira Bartoloni
Federica Simone
Image Credits: Paul Robb