Krafton Primary Function: Hoahoa Wheako Waitohu nā Plus X

Ko te hoahoa Krafton Primary Function: Hoahoa Wheako Waitohu nā Plus X he kaitoa whakahirahira o te 2021 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

HiriwaWhakairoiro· 2021

Krafton Primary Function: Hoahoa Wheako Waitohu

nā Plus X

Kiritaki: Krafton

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Whakairoiro

38,681

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #115949

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Krafton Primary Function: Hoahoa Wheako Waitohu

He hoahoa wheako waitohu a Krafton i hangaia mō tētahi rōpū o ngā taiwhanga whakawhanake kēmu. Ka whakaatuhia e te pūnaha hoahoa moko te ahurei o ia waitohu hono me te rite tonu o te rōpū katoa. He mea whakaawe te hoahoa e te tohu o tētahi ohu mahi toi o te Tau Waenga, ā, ka whakamahia he papa āhua whakangungu rākau hei āhua taketake. Ka whakamahia te āhua tohu ōrite ki ngā waitohu hono katoa, ā, ka wehewehea mā ngā tae kua tohua. Ka whakamahia ngā moko, ngā tae, ngā momotuhi me ngā whakakite matua puta noa i ngā wāhi pā atu pērā i ngā kāri pakihi, ngā puka, ngā ata me ngā pānui whakatairanga.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Krafton Primary Function: Hoahoa Wheako Waitohu te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Krafton Primary Function: Hoahoa Wheako Waitohu he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Krafton Primary Function: Hoahoa Wheako Waitohu he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Krafton has built its logo design system that can express both the uniqueness and consistency of each alliance brand to reestablish the brand architecture. This highlights the IP products provided by Krafton to enable investors and the public to easily access them and modularizes them for the improvement of management efficiency against issues.
Inenga & Pēketanga: Application
It is designed in various ways by applying the formative characteristics of the symbol. With soft semigloss or matte materials, a heavy and solid feeling is provided. e.g., business cards, forms, USBs, cups, calendars, wappens, etc.
Tūtohu: Game Union, Ungravity, Maximizing The Creative, Diversity In Unity, Pure Challenge
Hangarau Whakanao: 1. Brand Value Platform
Krafton's essence is defined as UNGRAVITY.

2. Visual Identity and Brand Design Element Development
Krafton's brand identity is expressed by visualizing a shield-shaped frame, which is the basic form of a guild crest.

3. Brand Experience Design
From all touchpoints, key visual assets such as logos, colors, typefaces, and key visuals are used in the right places to provide Krafton's differentiated brand experiences.
Wero Hoahoa: It was difficult to establish a logo design system that could express both the uniqueness of each of Krafton's associated brands and the consistency of the group’s brand. However, with the goal of expressing the value of “independence and cooperation” pursued by Krafton, we have built a design system that simultaneously shows the integrated image of the group brand and the unique image of each union company.
Rangahau: Through internal interviews, it is found that the “hole” of the existing verbal asset has a negative impression in English-speaking countries. Thus, we thought that the association was a major risk to the company’s goal to enter global markets. In addition, research on the corporate structure of an alliance of diverse development studios and the characteristics, philosophy, direction of the alliance were conducted. Through this process, Krafton was created as a new name.
Whakaaweawe: Krafton has built its logo design system that can express both the uniqueness and consistency of each alliance brand after being inspired by the crest of the Craft Guild of the Middle Ages.
Roanga o te Kaupapa: The project proceeded for 9 months in Seoul, South Korea.
Rerenga Mahi: The shield-shaped frame indicates “the symbol of a guild in the Middle Ages.” The use of the frame can convey Krafton's brand identity, which is like a guild of game development with various game developers, so that it is easy to expand the meaning and that it can be used in all touchpoints such as forms, icons, and advertisements.
Pātene: Copyrights belong to Plus X Co.
Ngā Mema o te Rōpū: Plus X Creative Director: Myungsup Shin
Plus X Creative Director: Sabum Byun
Plus X Creative Director: Jangsoon Choe
BX Strategist: Jisu Kim
BX Strategist: Bohyun Kook
BX Strategist: Minho Jang
BX Designer: Wonsik Joo
BX Designer: Suji Choi
BX Designer: Jihoon Noh
BX Designer: Hyunmin Han
UX Designer: Yoojin Jeon
UX Designer: Dongbeen Choi
UI Designer: Kiwon Jang
UI Designer: Chulhee Kim
UI Designer: Hyungyu lee
UI Interaction Designer: Chulhee Kim
Developer: Gmo Song
Developer: Jeonghyuck Won
Developer: Mira Jung
Developer: Minju Kim
Brand Movie designer: Wonsik Joo
Brand Movie designer: Kwangmyung Lim
Whakamana Whakaahua: Plus X