Tongchuang Design Takoha Matua by Yongjun Chen

Tongchuang Design Takoha Matua by Yongjun Chen is a highly esteemed winner of the very prestigious 2021 A' Design Award Parahi in Hoahoa Takai Competition Category.

ParahiTakai· 2021

Tongchuang Design Takoha Matua

by Yongjun Chen

Client: Shenzhen Technology University

A' Design Award Parahi Winner in Takai Category

8,446

Verified Award Winner

Verify Award Status for #116321

View at A' Design Award Press Release Award Badge

Colors

The Design

About Tongchuang Design Takoha Matua

Ko Tongchuang Design he hoahoa takoha i hangaia mō tētahi hua horoi me te mā. Ka tāia te takoha ki tētahi waituhi motuhake. Ka wāwāhi haere, ka memeha katoa nga kupu me nga whakairoiro i roto i te wā e noho ai i runga papa. Ko tēnei panoni pōturi mai i te kaha ki te ngoikore e whakaiti ana i te pānga ki te taiao o te waituhi, ā, e tautoko ana i te hauora. Ko tēnei whakaahua memeha e tohu ana anō hoki ki te mahi whakakore poke a te hua. Ka whakamahia e nga whakairoiro ētahi huānga torutoru i tangohia mai i nga tohu tuhi Hainamana onamata, e whakaatuhia ana i roto i tētahi āhua o nāianei. Ko te takoha 200 mm te whānui, 82 mm te hōhonu, ā, 249 mm te teitei.

The Recognition

About the A' Design Award Parahi

Ko Tongchuang Design Takoha Matua te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Tongchuang Design Takoha Matua he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Tongchuang Design Takoha Matua i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Special ink printing, all text and graphics gradually oxidize and disappear during the shelf life, caring for health and eliminating the negative impact of ink on the environment. The visual presentation from strong to weak and disappearing shows the excellent performance of decontamination and whitening of the product, the visual experience is intuitive and novel, making the brand stand out among similar products, enhancing brand recognition and promoting sales.
Dimensions & Packaging: Width 200mm*Depth 82mm*Height 249mm
Tags: Experience the novelty, the characteristic ink printing, reduce pollution, green environment
Production Technology: Special ink printing, all graphics will gradually oxidize and disappear during the shelf life, caring for health, eliminating the negative impact of the ink on the environment, and the novelty of visual experience.
Design Challenge: Minimalist design, simple and mature process, easy to use for production.
Research: Using special ink printing, all graphics will gradually oxidize and disappear during the shelf life, caring for health, eliminating the negative impact of ink on the environment, forming the feeling of experiencing novelty of the product and promoting sales.
Inspiration: The few elements of Chinese characters convey the characteristics of rich connotation, and the design effect of "less is more" has been achieved.
Project Duration: 2020
Operation Flow: Efficient communication means that it is convenient to use ancient Chinese characters to present them in a contemporary form, which can inherit the quality of tradition without losing fashion. It has a strong and striking personality to promote sales.
Team Members: Jiajia Li，
Yongjun Chen,
Cong Fan,
Chengri Tang,
Zhiguo Liu