Lunema Specimen Ko Te Pukapuka Momotuhi by Paul Robb is a highly esteemed winner of the very prestigious 2021 A' Design Award Hiriwa in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.
HiriwaWhakairoiro· 2021
Lunema Specimen Ko Te Pukapuka Momotuhi
by Paul Robb
Client: Salt & Pepper
A' Design Award Hiriwa Winner in Whakairoiro Category
- 44,847
- Verified Award Winner
- Verify Award Status for #116645
The Design
About Lunema Specimen Ko Te Pukapuka Momotuhi
Ko Lunema he momo momo ahua neo-grotesque sans serif o naianei me nga rereke ahuahanga kaha. He whanau san serif mahi e kaha ana ki te whakamatau i te waa, ahakoa te ahua hou me te ahurei. Ko ia ahua o nga reta kua oti te hanga me te aro nui ki nga taipitopito kia pai ai te panui i nga rahi nui me te iti na te mea he mahanga waituhi hohonu. Ko nga taumahatanga 10 katoa he huinga glyph Latin roa me etahi atu taapiri me nga here.
The Recognition
About the A' Design Award Hiriwa
Ko Lunema Specimen Ko Te Pukapuka Momotuhi te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Lunema Specimen Ko Te Pukapuka Momotuhi he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Lunema Specimen Ko Te Pukapuka Momotuhi he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Lunema is a highly stylized contemporary neo-grotesque sans serif typeface with strong geometric contrasts. The font to be highly legible in smaller point sizes due to the distinct deep ink traps. All 10 weights have an extended Latin glyph set with alternatives and ligatures.
- Dimensions & Packaging
- The font is produced in 10 weights and styles
- Tags
- Type design, font
- Production Technology
- Typeface realized in Glyphs
- Design Challenge
- The challenge was to create a stylish modern font with sweeping forms that were and covered problems when used in smaller point sizes but create distinctive stylish forms.
- Research
- We studied early and late 1900 century san serif fonts, used in high volume printing runs where a problem of legibility was defined by the print process.
- Inspiration
- The design was inspired by 1900 century san serif typeface used in telephone books. The design uses modern and generous stylish glyph forms allowing the font to be used both in smaller point sizes and at large point sizes to create an original branding typeface.
- Project Duration
- The project began in July 2020 with the commercial license released by Monotype in December 2020
- Operation Flow
- The commercial font is used primarily by branding and communications design
- Team Members
- Paul Robb
Moira Bartoloni
Federica Simone - Image Credits
- @ Salt & pepper Studio / Paul Henry Robb
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