Prow Thai Tohu Waitohu me te Whakakīkī nā Piti Amornlertwattana

Ko te hoahoa Prow Thai Tohu Waitohu me te Whakakīkī nā Piti Amornlertwattana he kaitoa whakahirahira o te 2021 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.

HiriwaTakai· 2021

Prow Thai Tohu Waitohu me te Whakakīkī

nā Piti Amornlertwattana

Kiritaki: Prow Thai

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #116727

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Prow Thai Tohu Waitohu me te Whakakīkī

E whai ana te hoahoa kia hanga i tētahi āhua hou, hou-ao-noa anō hoki, mō Prow Thai, he waitohu hinu niu parakore me ngā taonga whakapaipai i whakatūria e ngā kaimahi ahuwhenua i te tonga o Tairanga. I whakaaweahia e te āhua māori o te niu, ko ngā pakete ka whakaaturia he tauira tae tongi me tētahi raupapa tae kānapa e whakaata ana i ngā pūkenga toi me te hihiri o ngā hua. Ko te tae mā o te katoa, e whakamaharatia ana ko te waro niu, hei tohu i te māori, te parakore, me te āhua koiora o te waitohu.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Prow Thai Tohu Waitohu me te Whakakīkī te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Prow Thai Tohu Waitohu me te Whakakīkī he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Prow Thai Tohu Waitohu me te Whakakīkī he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The designer conception to design the Prow Thai to look like a handcrafted product with meticulousness and have a feeling of hand-made work, but the packaging must have a standard and can be sold abroad and online market. Therefore, the logo was designed to look simple and clean by using only logotype and packaging using a circular shape of a coconut, painted in color painting to make a dot graphic element, and divide the color group to separate products into categories. The background is used as the off-white of coconut meat to represent the cleanliness of cosmetic products.
Inenga & Pēketanga: Oil Height 230 mm x Diameter 110 mm, Lotion Height 130 mm x Diameter 65 mm
Tūtohu: branding, packaging, virgin coconut oil, cosmetic, lotion
Hangarau Whakanao: Bottle Material: Glass, PET Label: Sticker matte paper, offset printing
Wero Hoahoa: It is a project between the Thai government, entrepreneur, and designer and has a relatively short-term period to work. As for entrepreneurs, they lack experience and understanding of the design process. The designer must use the information to convince entrepreneurs to understand and to stick to their plans.
Rangahau: Prow Thai is a traditional virgin coconut oil that was originally in the small southern provinces of Thailand, and they wanted to expand the market to foreign countries and online. But they lacked an understanding of the design and limited production plants. The designer was assigned to develop the brand image, redesign the packaging. After researching, it was found that the product is a quality organic goods that can only be obtained from parts of the South in Thailand. The designer decided to make the brand image more international but still look like a handcrafted product.
Whakaaweawe: Prow Thai is a virgin coconut oil and cosmetics brand made from coconut oil, which are organic and indigenous products that require expertise and specialized knowledge from southern Thailand. The designer has to design a new brand also a packaging design and inspired by the form of the coconut and the beauty of the sea of southern regions of Thailand.
Roanga o te Kaupapa: The project Started in March 2020 and finished in June 2020 in Bangkok Thailand.
Rerenga Mahi: The designer focuses on simplicity and cleanliness to communicate the image of organic products but adds the dot painting pattern is inspired by coconut shape to get the feeling of local handicraft.
Whakamana Whakaahua: Images #1-#4: Piti Amornlertwattana
Image #5: Image by www.freepik.com, www.pexels.com