Mr Baldie Te Mahi Tuatahi: Te Whakapaketanga Kuki by Mutian Yu

Mr Baldie Te Mahi Tuatahi: Te Whakapaketanga Kuki by Mutian Yu is a highly esteemed winner of the very prestigious 2021 A' Design Award Parahi in Hoahoa Takai Competition Category.

ParahiTakai· 2021

Mr Baldie Te Mahi Tuatahi: Te Whakapaketanga Kuki

by Mutian Yu

Client: Savannah College of Art and Design

A' Design Award Parahi Winner in Takai Category

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Verified Award Winner

Verify Award Status for #117032

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mr Baldie Te Mahi Tuatahi: Te Whakapaketanga Kuki

Ko te Tuhinga Pukapuka: Ko Mr Baldie he hoahoa whakapaketanga kuki e pupuri ana i nga kuki ahua-kanohi me te ranu tiakarete. Kei roto i te huinga nei e toru nga reka: rakau-kōpai, mokaha me te taketake. Ka hangaia tenei kuki kia rite ki te kanohi karekau he makawe. Ma te ranu tiakarete kua whakaurua, ka taea te whakapaipai i te kuki ma te tuku ki roto. Ma tenei tikanga ka taea te tapiri i tetahi momo makawe, huru ngutu, ranei huru kauae. He mata whakarewa te mea i hangaia ai te pukoro, e 310 mira, 310 mira, me te 60 mira te nui. Ma tenei hoahoa e whakaaro ana te kai-iti hei wheako tiritahi, ngahau ano, kaua ko he kai noa iho.

The Recognition

About the A' Design Award Parahi

Ko Mr Baldie Te Mahi Tuatahi: Te Whakapaketanga Kuki te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Mr Baldie Te Mahi Tuatahi: Te Whakapaketanga Kuki he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Mr Baldie Te Mahi Tuatahi: Te Whakapaketanga Kuki i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: What’s better than cookies or chocolate? Cookies and chocolate! Mr. Baldie combines these favorite treats with a face-shaped cookie that comes in three flavors: strawberry, mocha, and original. You get to add the hair! Just dip the cookie into the chocolate sauce that’s included to personalize his look. Give him a custom hairstyle, a moustache, or even a goatee!
Dimensions & Packaging: 310mm * 310mm * 60mm
Tags: Snacks, Interaction, Fun
Production Technology: Tinplate
Design Challenge: Choosing the right snack base on market analysis.
Research: Nowadays, snacks are considered as the “extra calories”. However, many times, we would snack when we are not feeling hungry but stressed, boring, or celebratory. It is the emotional aspects driving us to snack rather than just the flavor. However, the attention of this connection is rare to be seen in today’s market. The missing of this beautiful connection is a loss.
Inspiration: Snacking should be more than just filling our faces with food. It should be flavorful and FUN! Mr. Baldie is a combination of cookie and chocolate, which is created for sharing and making experiences. The package contains three different flavors: strawberry, mocha, and original.
Project Duration: 3 months, Jun 2020, Savannah
Operation Flow: Mr. Baldie combines these favorite treats with a face-shaped cookie that comes in three flavors: strawberry, mocha, and original. You get to add the hair! Just dip the cookie into the chocolate sauce that’s included to personalize his look. Give him a custom hairstyle, a moustache, or even a goatee!
Patents: Copyrights belong to Mutian Yu, 2021
Image Credits: Image #1: Photographer Manman Jv, Photographer, 2020.
Image #2: Photographer Manman Jv, Photographer, 2020.
Image #3: Photographer Manman Jv, Photographer, 2020.
Image #4: Photographer Manman Jv, Photographer, 2020.
Image #5: Photographer Manman Jv, Photographer, 2020.