Cap Pac Hua Whakatairanga Kaupapa nā Joshua Grant Rayner

Ko te hoahoa Cap Pac Hua Whakatairanga Kaupapa nā Joshua Grant Rayner he kaitoa whakahirahira o te 2021 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Pānui Hokohoko, Whakatairanga me te Whakawhitiwhiti Kōrero.

HiriwaPānui Hokohoko· 2021

Cap Pac Hua Whakatairanga Kaupapa

nā Joshua Grant Rayner

Kiritaki: Cassette Concepts limitied

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Pānui Hokohoko

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #117274

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Cap Pac Hua Whakatairanga Kaupapa

Ko Cap Pac he hua whakatairanga i hangaia hei whakamahi i ngā kaupapa o waho. He mea hanga a Cap Pac mai i te pepa kotahi, ā, ka honoa ai ētahi taonga whai hua. E rua ngā ārai rā ka taea te tīhaehae, ka herea ki te taha o te māhunga hei whakamarumaru i ngā kanohi. Ko te papa e toe ana ka noho hei tohu ka taea te kawe i tētahi karere i kōwhiria mō ia kaupapa. Ko taua papa anō ka mahi hei kaikawe mō ngā inu e rua. Ka whakamahia he pepa hangarua, he pepa whaimana rānei, tahi anō ko te īnaka kore wai me te whakamaroke pūngao iti. Ko te whāinga he whakaiti i te para ka hangaia e ngā rauemi whakatairanga.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Cap Pac Hua Whakatairanga Kaupapa te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Cap Pac Hua Whakatairanga Kaupapa he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Cap Pac Hua Whakatairanga Kaupapa he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Cap Pac is a marketing tool designed to raise brand awareness at events. Cap Pac gives consumers multiple useful products all made from one sheet of card. Our product is a sign which has two detachable sun visors. Once the sun visors have been removed, the sign also has a second use, becoming a two-drink carrier, with a version with two removable coasters/coupons, utilising all the material. They are also truly sustainable, each Cap Pac produced actually has a Net Positive impact on the Environment and Society.
Inenga & Pēketanga: Overall size of flat size of 465mm (h) x 365mm (w) x 0.6mm (d)
Sign/Drinks Carrier 281mm (h) x 323 (w) x 0.6mm (d)
Sun visor peak 91mm with 8 options for different head sizes between 530mm to 600mm.
Tūtohu: Marketing tool, Promotional, Events marketing, Sustainable, Recycle,
Hangarau Whakanao: Either recycled or FSC certified material. Chemical free, VOC free and waterless ink, which has no waste. LED drying ink which uses 20% of the energy that UV drying uses. Produced in a carbon neutral factory powered by renewable energy. Carbon offsetting such as UN-backed project which is helping to conserve 86,000 hectares and regenerate a further 1,200 hectares of deforested of the Amazon. Zero waste to landfill and 100% of the waste is recycled and then fed back into our supply chain.
Wero Hoahoa: While developing this product I faced a few challenges along the way. Creating a configuration where each separate product would fit together, leaving no wasted space, fully utilising the material. Due to the technical functions of each element of the product, choosing the correct martial has been vital. We needed a card that is durable for repeated use as a drinks carrier, but also flexible enough to be able to wrap around and connect the head band for the Sun visors, without the material creasing and compromising the design.
Rangahau: We asked a group of industry experts, Brand Activation Managers, Merchandise Buyers and Events Organisers questions to pin point the issues they have with what is currently available, what is important to them and what is important to their customers. What became clearly apparent was an issue with uptake and repeated use of the current promotional products, and the want/need for the product to be sustainable and cost effective.
Whakaaweawe: After seeing how many promotional products and marketing materials were handed out at every event I attended and noticing how much was just discarded and thrown away, I felt that marketing tools should do more for the consumer, by actually being a useful product which helps solve issues at the event and is therefore visually used throughout. As well as this it was vital that the product had to be designed that if thrown away, it would either be recycled or failing this, safely biodegrade.
Roanga o te Kaupapa: The project development started in June 2020 in the South of the UK and we have recently launched the product in hopes to be at events this summer.
Rerenga Mahi: To use the product, start by tearing off the first sun visor by breaking the five points which attach it to the main body of the product. Then repeat this with second sun visor. They are then fastened at the back, helping keep the sun out of the users eyes and the brand name visible. Then they are left with a sign which can have a personalised or tailored message to each event which can be held in the air to show their support. The sign also doubles up as a two drinks carrier, so the user can go to the bar and easily carry drinks back to their seat. Once the drinks are removed, it can then be re-used as a sign again.
Pātene: Patent Pending No.2009115.3 Year 2020 United Kingdom
Copyrights belong to Joshua Grant Rayner Year 2020
Registered Designs
Ngā Mema o te Rōpū: Joshua Grant Rayner