Jincaitou Te Mahi Matua: Te Whakakōpaki Baijiu nā Yiyang Liu

Ko te hoahoa Jincaitou Te Mahi Matua: Te Whakakōpaki Baijiu nā Yiyang Liu he kaitoa whakahirahira o te 2021 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.

HiriwaTakai· 2021

Jincaitou Te Mahi Matua: Te Whakakōpaki Baijiu

nā Yiyang Liu

Kiritaki: Gui Brewery Co., Ltd.

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai

24,820

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #117381

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Jincaitou Te Mahi Matua: Te Whakakōpaki Baijiu

Ko Jincaitou he hoahoa whakakōpaki mō tētahi rārangi o ngā waipiro baijiu Hainamana. He mea hanga te taupoki mai i te rauemi kounga kai, ā, ka honoa e tōna tauira te tā whakapiri hou me ngā tikanga tohu tuku iho. Ka whakaatu te mata o mua o te pōkai i tētahi raiona kanikani, tētahi ruyi kārera me tētahi manu makipae, e toru ngā tauira e hono ana ki te waimarie i roto i te ahurea Hainamana. Ka whakaatu te tuarā i ngā horopaki peita o te tukanga hanga waipiro, mai i te whāngai me te tunu tae atu ki te rewenatanga me te tāpoi. E 105 mā te 105 mā te 260 mitamano te rahi o te pōkai, ā, ka whakamahi i ngā tikanga hanga hou e iti ai ngā utu.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Jincaitou Te Mahi Matua: Te Whakakōpaki Baijiu te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Jincaitou Te Mahi Matua: Te Whakakōpaki Baijiu he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Jincaitou Te Mahi Matua: Te Whakakōpaki Baijiu he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The package design of Jincaitou series highlights the quality of liquor itself. The colored painting on the surface shows dancing lion, jade ruyi and magpie, which represent good omens in Chinese culture. This design helps reduce cost, touch and satisfy the working class who are interested in Baijiu in terms of the quality and cost-efficiency.
Inenga & Pēketanga: Width 105mm x Depth 105mm x Height 260mm
Tūtohu: Gold Trophy, Baijiu Packaging, Enamel Techniques, Dancing Lion, Jade Ruyi
Hangarau Whakanao: 1. The cap is made from food grade material, which guarantees safe drinking.
2. The pattern on the cap integrates modern decal and ancient enamel techniques. While the packaging box applies leading techniques in modern packaging industry, which vividly shows the design content; on one hand, it allows high efficiency and low cost under modern large-scale production. On the other hand, it satisfies individual requirements on quality and gift sending artistic for customers.
Wero Hoahoa: The porcelain jar of Jincaitou is hand-made under several process. The firing process is quite strict. A slight flaw will make the jar discarded, with a rejection rate as high as 40%.
Rangahau: According to pre-project research, with the development of production process, Baijiu which was featured by scarce production capacity and high price in the past, has gradually become cheaper. It began to appear in the wine-cabinet and dining table of well-off families; and the working class who gets pay rise annually begins to pursue life quality. Hence, a cost-efficient and classy Baijiu will definitely become popular in the market.
Whakaaweawe: In Chinese Baijiu culture, instead of pure material enjoyment, Baijiu carries more spiritual significance. It witnesses the most important moments in the life of someone, such as wedding, one-month-old birthday party, festival gifts and banquet. Hence, the designer wants to entitle happiness and auspiciousness to the package, which conforms to the custom of seeking for a good omen when celebration festivals and important moments in Chinese culture.
Roanga o te Kaupapa: This project started in Shanghai in July 2020 and will be finished in March 2021 and put on sale in Shanghai in the same month.
Rerenga Mahi: Shown on the observe side of JinCaiTou package are dancing lion which helps drive out evil spirits, jade Ruyi which represents fortune and security and magpie that symbolizes a good omen. The three traditional elements symbolizing happiness and auspiciousness echo the theme. While at the back side, the colored painting vividly shows the liquor-making techniques of Guijiu Group, from feeding, cooking to fermentation and distilling, each of which is quite clear.
Ngā Mema o te Rōpū: Yiyang Liu