Better than Perfect Rīhi Kai by Gerhard Kirchschlaeger

Better than Perfect Rīhi Kai by Gerhard Kirchschlaeger is a highly esteemed winner of the very prestigious 2021 A' Design Award Parahi in Hoahoa Tā me ngā Pāpāho Whakaputa Competition Category.

ParahiTā· 2021

Better than Perfect Rīhi Kai

by Gerhard Kirchschlaeger

Client: Gerhard Kirchschlaeger

A' Design Award Parahi Winner in Tā Category

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Verified Award Winner

Verify Award Status for #117460

View at A' Design Award Press Release Award Badge

Colors

The Design

About Better than Perfect Rīhi Kai

He rīhi kai a Better than Perfect e whakaputa ana i tētahi rangitaki kai ipurangi hei ahua pukapuka tā. He auaha engari he ngāwari ngā tohutao, ā, ka whakaatuhia ia tohutao ki runga i tētahi whārangi-e-rua me ngā whakaahua nunui me te tā puāwai. Ka whakamahia e te whakatakotoranga te wāhi wātea whānui me te wāwāhi i ngā tikanga tirotiro noa hei hanga ngau ā-kite. Ko te rahi o te rīhi he 22 ki te 31 henemita, ā, e 32 ngā whārangi. Ka whakamahia te pepa pāhikahika hou i te rākau berehi, te tā matihiko me te tuitui miro. Ka whakamutu te rīhi ki tētahi rārangi kai, ka taea anō hei rārangi hoko.

The Recognition

About the A' Design Award Parahi

Ko Better than Perfect Rīhi Kai te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Better than Perfect Rīhi Kai he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Better than Perfect Rīhi Kai i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main idea: to put an internet food blog on paper.
The recipes are creative yet simple, presented by means of impressive photos and lively typography. The advantages of print over the web are played out haptically and conceptually. The layout plays with and breaks viewing habits, visual tension and surprise accompany the reader through the magazine.
Dimensions & Packaging: 22x31 cm, 32 pages, paper cover 300 g/m, paper core 120 g/m, thread stitching
Tags: Magazine, Photography, Typography
Production Technology: recycled paper made of birch, hp indigo digital printing
Design Challenge: A visually influenced magazine that does not get lost in the flood of many cooking magazines. A unique selling point was found through the design and photography.
Research: Many of us have more time for ourselves at home this year. Your own kitchen will once again become a playground for creativity. The magazine should be a source of inspiration and motivation for more activity at home. Some recipes are very simple and thus have a low entry barrier even for beginners. The original context of a cooking magazine, following a recipe, is being questioned. The aesthetics of the ingredients and the arrangement on the plate are paramount.
Inspiration: Everything we do or don't do - good and bad taste is always present. One of Austria's most successful food blogs focuses on good taste. And this is what her 5th magazine "better than perfect" is all about.
Project Duration: The project started in july 2020 and finished in december 2020.
Operation Flow: The magazine is intended to inspire and encourage you to cook yourself. The range extends from very simple to more demanding recipes - so there is something for everyone. An ingredients index closes the magazine and also serves as a decision-making aid when selecting recipes or as a shopping list.
Patents: no IP / PATENTS / COPYRIGHTS
Team Members: Gerhard Kirchschläger, Karin Stöttinger, Julia Kirchschläger
Image Credits: Photographer Karin Stöttinger