Surplus Year After Year Whakakōpaki by Bo Yang

Surplus Year After Year Whakakōpaki by Bo Yang is a highly esteemed winner of the very prestigious 2021 A' Design Award Hiriwa in Hoahoa Takai Competition Category.

HiriwaTakai· 2021

Surplus Year After Year Whakakōpaki

by Bo Yang

Client: Beijing Bofly Design Co.,LTD

A' Design Award Hiriwa Winner in Takai Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Surplus Year After Year Whakakōpaki

He hoahoa whakakōpaki wai kaha Haina tēnei. I ēnei rā, ko te whakakōpaki nui rawa atu o ngā hua Baijiu he mōmona nui, ā, ka puta te paruparu taiao. Nō reira, ko te hoahoa pouaka me te papa o roto e whakamahi ana i ngā rawa utu-iti, tiaki taiao, whakapirau-taea. Kua pēnihia te tauira rere wai kikorangi ki te parāunu tuhituhi tuku iho o Haina. E rua ngā ika kōura e tākaro ana ki runga awa i roto i ngā hoahoa ngaru wai tū kua whakairo. He whakakotahitanga paremata tēnei o te ahurea tuku iho me te hoahoa toi.

The Recognition

About the A' Design Award Hiriwa

Ko Surplus Year After Year Whakakōpaki te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Surplus Year After Year Whakakōpaki he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Surplus Year After Year Whakakōpaki he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It’s Chinese spirit package design. Nowadays, excessive packaging of Baijiu products is a serious waste, and causes environmental pollution. Therefore, the box design and inner tray use low-cost environmental protection degradable raw materials. The blue water flow pattern is painted with Chinese traditional calligraphy brush. Two golden fish are playing upstream in the vertical water ripple engraved designs. It’s a perfect combination of traditional culture and art design.
Dimensions & Packaging: Box 315×170×95mm, Bottle 255×65mm
Tags: Environmental protection, Green, Innovative, Fashionable, Modern Chinese style
Production Technology: The box design uses low-cost environmental protection degradable raw materials. The bottle is made of White Porcelain. The shape of the wooden bottle cap comes from the traditional paper fan, which is decorated with small metal fish. Recycled pulp is used as raw material for outer box packaging and the inner tray, and one-step molding process is used, and the bottle's relief shape juts out from the cover. traditional water pattern is used on the surface with three small fish bulging on both sides, which echoes the design of the bottle body.

The box was tied with straw rope, and a metal fish hung on the front straw rope. The inner tray also uses recycled pulp, traditional water pattern is used on the surface with three small fish bulging on both sides, which echoes the design of the bottle body. The design breaks the traditional Baijiu packaging impression, which has the industry innovation, and tries to create high-end product image with low cost environmental protection materials.
Design Challenge: How to use low-cost, not that delicate materials to present the packaging gracefully, and it can reduce the later production process and labor costs, this is the biggest problem we have overcome.
Inspiration: The Chinese pronunciation of "surplus"and "fish" both called "Yu", "Surplus year after year" is a good wish in Chinese traditional culture. It means to wish every year's harvest can have surplus, which stands for a rich family and a happy life. The fan cap is also a form of expression of Chinese painting and calligraphy art. Our client wants to produce a low-cost, targeting high-end consumer groups and modern Chinese style product. Therefore, the design creativity comes into being.
Project Duration: The project started in June 2020 in Beijing and finished in December 2020 in Shijiazhuang.
Operation Flow: When you finish this bottle of Baijiu, the bottle could be used as vase, or just as a decoration. The box could be used as a storage box of small daily necessities.