BonBonne Nuit Mahi Tuatahi: Te Whakakopaki Rare by Ka Wai Tsun

BonBonne Nuit Mahi Tuatahi: Te Whakakopaki Rare by Ka Wai Tsun is a highly esteemed winner of the very prestigious 2021 A' Design Award Rino in Hoahoa Takai Competition Category.

RinoTakai· 2021

BonBonne Nuit Mahi Tuatahi: Te Whakakopaki Rare

by Ka Wai Tsun

Client: Ka Wai (Rae), Tsun

A' Design Award Rino Winner in Takai Category

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Verified Award Winner

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Colors

The Design

About BonBonne Nuit Mahi Tuatahi: Te Whakakopaki Rare

Kupu Pukapuka: Ko BonBonne Nuit tētahi raupapa hoahoa whakakopaki mō te rare. Ko te ingoa e whakakotahi ana i ngā kupu Wīwī e rua, ko bon bon, e tohu ana i te rare, me bonne nuit, e tohu ana i te pō pai. Ko te ariā e pōhiri ana i ngā kaihoko kia whakamātau i ō rātou ake moemoeā mārama. Ka whakamahi ngā kōpaki i tētahi momo whakaahua whakakotahi e kohikohi ana i ngā huānga taumaha-kore. Nā te mea ka taea te whakahaere i ngā moemoeā mārama, ko te kōrero kei runga i ia kōpaki e whakaatu ana i tētahi hiahia e nui ake ai te tūponotanga kei ā te tangata. Ko ngā ingoa hua ariā kua hangaia kia whakaoho i ngā āhuatanga whakaaro nui i roto i te hinengaro. Kei roto i te raupapa e toru ngā pēke, e toru ngā pouaka iti porowhita, me ngā pouaka tapawhā-roa kawe e rua.

The Recognition

About the A' Design Award Rino

Ko BonBonne Nuit Mahi Tuatahi: Te Whakakopaki Rare te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko BonBonne Nuit Mahi Tuatahi: Te Whakakopaki Rare he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a BonBonne Nuit Mahi Tuatahi: Te Whakakopaki Rare mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In order to fully bring out the concept, imagination is key. The design of the packages uses a montage style that brings together surrealistic elements. Since lucid dreams are controllable, the stories of each package are suggestive of the desires people most likely would have. Moreover, the conceptual names of each product are meant to trigger imaginative sceneries in customers’ heads.
Dimensions & Packaging: Image#1 Width 90mm x Depth 35mm x Height 130mm each, Image#2-3 Width 130mm x Depth 60mm x Height 105 mm each, Image#4 Width, Depth, Height 85mm each
Tags: Food packaging, Design, Collage, Photoshop, Surrealism, Quirky, Dreamy, Colourful, Candy, Lucid Dream
Production Technology: To construct a unique collage, photoshop was used to create the tone, colour, and mixture of images.
Design Challenge: The biggest challenge of the design process was to come up with the best way to create a design that leads the viewer to visualise the scenery by only looking at each package. The combination of collaged images, as well as the subtle tone and colour changes, complete the whole design.
Research: During the research, the key purpose was to look for what kind of design approach would ideally lead users to imagine what they see on the package, as if they were the protagonist of the dream. Illustrating was considered at the beginning to present each dream. This way, though, might feel lack of realism and make it difficult for users to build a connection. Therefore, after considerations, photoshop was chosen to create collages of different elements to finalise the designs of the packages.
Inspiration: There are always setbacks in life, and sometimes lucid dreams are the only place to get comfort and where dreamers can freely control. The concept behind this shop is to let their customers to have a taste of their own lucid dreams. In French, bon bon means candy, and bonne nuit means good night. Therefore, the two French words combined together become the brand name, BonBonne Nuit.
Project Duration: BonBonne Nuit was created and finished in March 2020 in Vancouver.
Operation Flow: Three pouches, three mini round boxes and two rectangular handle boxes, each with various special flavours of sweets.
Patents: Copyrights belong to Ka Wai (Rae) Tsun, 2020.