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Vilajuiga Lightly Sparkling Water Pātara Wai Kohuke nā Mos

Ko te hoahoa Vilajuiga Lightly Sparkling Water Pātara Wai Kohuke nā Mos he kaitoa whakahirahira o te 2021 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.


HiriwaTakai· 2021

Vilajuiga Lightly Sparkling Water Pātara Wai Kohuke

nā Mos

Kiritaki: More On Simplicity

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai

27,602

Ngā Tae

Te Hoahoa

Mō Vilajuiga Lightly Sparkling Water Pātara Wai Kohuke

Ko te Vilajuiga Lightly Sparkling Water he pātara karaihe mō te wai kohuke māori kua whakaporahurahutia. He karaihe mā parakore te pātara, i kōwhiria mō tōna pūataata nui. Ka waihanga te tae kikorangi o te tapanga i ngā whakamarumaru kikorangi ngāwari i roto i te karaihe. Ko te āhua koretahi me ngā āhua koiora ka whakaahua i te rohe o Emporda, i reira ka horoia ngā toka e te hau tramontana. I runga i te tirohanga, ka whakaatu te āhuahanga o te pātara i ētahi āhua rerekē maha. Ka āwhina te kakī roa i te rerenga o te wai me te māmā o te kawe i te pātara. E 65 mirimita te whānui o te pātara, ā, e 220 mirimita te teitei.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Vilajuiga Lightly Sparkling Water Pātara Wai Kohuke te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Vilajuiga Lightly Sparkling Water Pātara Wai Kohuke he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Vilajuiga Lightly Sparkling Water Pātara Wai Kohuke he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake
Unique, rare, and singular, a naturally carbonated mineral water (no added carbon dioxide). The shape becomes simple, discreet and at the same time innovative. Due to the pureness and the high transparency of the glass and the blue of the label, it slightly makes some blue shades in the bottle. Thanks to its geometry, depending from which perspective you look at the bottle, you perceive several shapes.
Inenga & Pēketanga
Diameter: 65mm / Height: 220mm
Tūtohu
Vilajuiga, Water, Bottle, Beverage, Drinks, Packaging, Product
Hangarau Whakanao
The material is 100% white glass, pure transparency.
Short and limited production.
Bottle produced in Italy and labeled in Catalonia.
Wero Hoahoa
The hardest part of this project was creating a link between the new brand, Vilajuiga and the owner brand, Grifols. Grifols is a pharmaceutical company that has as their values the quality and safety of their products, also its brand color blue. So we had to create a packaging that reflects this pharmaceutical pureness and quality. So we selected 100% white glass, for its impeccable transparency. Also, in the two bigger bottles, we introduce Grifols blue brand color in the inner part of the label. This had two main ideas, to make Grifols even more part of the brand, and also to make some blue shades in the bottle.
Rangahau
Historical research, water quality, type of materials, forms, environment, etc. The objective was to understand the 100 years of the company and the new owner capabilities. The participants where technicians, cooks, elderly town citizens, etc. The result was the new bottle, accepted for all, the consumers, the new owners, the cooks, the society.
Whakaaweawe
The design stands out for its asymmetry and the organic shapes that show its "Emporda" origin. The changing geological environment and the territory modelled by the tramuntana wind, with rocks eroded, has inspired the bottle design.
Roanga o te Kaupapa
The project started in 2018 in Catalonia, Spain and finished in 2020 in Catalonia, Spain.
Rerenga Mahi
The long neck of the bottle makes the water flow impeccably and helps the professionals because it's perfect for carrying many bottles at the same time. Also, its heaviness helps them when the bottles are on a tray. In this product the real benefit comes from the product itself. Vilajuiga water was catalogued as a medicinal water. The label and the pure transparent glass want to reflect these characteristics.
Pātene
Design number: 004677474-0001, Class number 09.01, Owner ID number 884150.
Ngā Mema o te Rōpū
David Grifols,
David Roselló.
Whakamana Whakaahua
Design number 004677474-0001
Owner ID number 884150

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