Adrenaline Space Primary Function: Te Pēke Inu Kaha by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award Hiriwa in Hoahoa Takai Competition Category.
HiriwaTakai· 2021
Adrenaline Space Primary Function: Te Pēke Inu Kaha
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
A' Design Award Hiriwa Winner in Takai Category
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- Verified Award Winner
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The Design
About Adrenaline Space Primary Function: Te Pēke Inu Kaha
Ko Adrenaline Space he hoahoa pēke whakaputa iti mō tētahi inu kaha e hokona ana i Rūhia. Ka whakanui te hoahoa i te tūhura i te ātea, ā, ka tautoko i te tūnga o te waitohu e whakatenatena ana i ngā kaihoko kia neke atu i ō rātou ake tepe. He ao whetū koura kanapa e mau ana ki mua i tētahi papamuri kikorangi hōhonu, e waihanga ana i tētahi pōhiri ā-tirohanga kia eke ki ngā teitei hou. Ka whakaatu hoki te pēke i te tāpiritanga o te wai huarākau, ā, ka whakanui i ngā kai me ngā painga o te kawheine, ngā huaora me te taurine. I whakawhanakehia te kaupapa hei whakautu ki tētahi pātai a tētahi kaihoko hokohoko.
The Recognition
About the A' Design Award Hiriwa
Ko Adrenaline Space Primary Function: Te Pēke Inu Kaha te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Adrenaline Space Primary Function: Te Pēke Inu Kaha he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Adrenaline Space Primary Function: Te Pēke Inu Kaha he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Adrenaline Rush, an established powerful and bold energy drink brand available in Russia, created Adrenaline Space as limited edition offer and celebration of space exploration. In response to a retail client inquiry, Adrenaline Rush investigated the brand positioning of, Yes you can, in relation to the concept of space and exploring new galaxies, as well as challenging consumers to expand beyond their personal limits.
- Tags
- Packaging, Beverage
- Inspiration
- The Adrenaline Space packaging features a visually striking galaxy of gleaming gold stars set against a deep blue background, meant to remind and motivate the consumer to go beyond their comfort zone and reach new heights with their goals. The packaging also highlights the addition of juice as well as product ingredients and benefits of caffeine, vitamins, and taurine.
- Team Members
- PepsiCo Design & Innovation
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