Evervess Soda Water Mahi Matua: Te Whakakōpaki Inu nā PepsiCo Design and Innovation

Ko te hoahoa Evervess Soda Water Mahi Matua: Te Whakakōpaki Inu nā PepsiCo Design and Innovation he kaitoa whakahirahira o te 2021 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Takai.

RinoTakai· 2021

Evervess Soda Water Mahi Matua: Te Whakakōpaki Inu

nā PepsiCo Design and Innovation

Kiritaki: PepsiCo Design & Innovation

Kaitoa o te A' Design Award Rino i te Wāhanga Takai

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #118789

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Evervess Soda Water Mahi Matua: Te Whakakōpaki Inu

Kupu Pukapuka: Ko Evervess Soda Water he hoahoatanga whakakōpaki mō ngā momo inu waikawa hau me ngā tonika. E mau ana te waitohu i te tata ki te waru tekau tau o te whakapapa, ā, i whakahoungia te tuakiri ataata kia kotahi ai te whakarewatanga ki te tauhokohoko o Haina. He taumaha, he kaha rānei te āhua o te hoahoatanga o mua, nā reira i whakangāwaritia te whakakōpaki kia whakapuaki ai i te māmā me te oreore whakahauora. He tohu whakaahua iti, mā te pango me te teal, e whakaatu ana i tētahi puna wai, he tohu mō te kaha, te whakahauora me te whakahoutanga. Ka taea te whakaranu i ngā inu nei ki roto i ngā kokoteira, ka taea hoki te inu noa iho.

Te Whakamihi

Mō te A' Design Award Rino

Ko Evervess Soda Water Mahi Matua: Te Whakakōpaki Inu te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Evervess Soda Water Mahi Matua: Te Whakakōpaki Inu he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Evervess Soda Water Mahi Matua: Te Whakakōpaki Inu mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Evervess Soda is a legacy brand with nearly 80 years of heritage. In preparation for its unified launch in China, we modernized the visual identity for the nuances of this very important market. Evervess represents a product category that is seeing a huge uptick in the Chinese market. The brand has bright, carbonated sodas and tonics that can be mixed in cocktails or enjoyed on their own for some fizzy refreshment.
Tūtohu: Packaging, Beverage
Whakaaweawe: The historic branding had a heaviness that spoke to indulgence, but we wanted to clearly communicate the light and fizzy refreshment of the product line. After cleansing the palate of the packaging, we added a minimal black and teal graphic element. A fountain. A symbol of energy, refreshment and renewal. An uplifting element designed to cue lightness and the products gentle fizz.
Ngā Mema o te Rōpū: PepsiCo Design & Innovation

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