Lays Signature Wheako Waitohu Puta-Poto by PepsiCo Design and Innovation

Lays Signature Wheako Waitohu Puta-Poto by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award Koura in Hoahoa Kaupapa me te Hui Competition Category.

KouraKaupapa· 2021

Lays Signature Wheako Waitohu Puta-Poto

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award Koura Winner in Kaupapa Category

96,677

Verified Award Winner

Verify Award Status for #118889

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lays Signature Wheako Waitohu Puta-Poto

He wheako waitohu puta-poto a Lays Signature i hangaia mō ngā maramara rīwai. Ka whakaatuhia te wheako ki ngā wāhi taupua i roto i ngā toa hokohoko motuhake, ko tētahi pae maramara whakaranu hei atamira iti. Ka mātakitaki ngā manuhiri i tētahi whakaaturanga ora e hangaia ai ngā hā reka ahurei mā te ringa i mua i a rātou. Mā te hōputu whakaari, rongo-maha hoki e whakaaro anō ai me pēhea te tuku, te whakamātau me te tiri i ngā maramara. Ko te whāinga kia tae atu ki ngā kiritaki taiohi e whakanui ana i ngā wheako pono me te tiri pāpori. I whakaatuhia te wāhanga tuatahi ki te toa nui a Lane Crawford.

The Recognition

About the A' Design Award Koura

Ko Lays Signature Wheako Waitohu Puta-Poto te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Lays Signature Wheako Waitohu Puta-Poto he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Lays Signature Wheako Waitohu Puta-Poto i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lays Signature is a brand experience with the singular mission to make potato chips sexy to what is rapidly becoming known as the me generation. This one-of-a-kind theatrical experience takes place at pop-up locations in exclusive retailers. At these mixology chip bars folks are treated to a live performance where unique flavors are hand-crafted right before their eyes.
Inspiration: Our challenge was to meet our future customers where they are. Which is out in the world having experiences. And on their phone posting about themselves. Our solution was to create a rich and multi-sensory experience that reimagine how people consume chips with Lays Signature. Its first installment at the exclusive department store, Lane Crawford.
Team Members: PepsiCo Design & Innovation

Read the Press Release