Game Fuel Te Pūhera Inu nā PepsiCo Design and Innovation

Ko te hoahoa Game Fuel Te Pūhera Inu nā PepsiCo Design and Innovation he kaitoa whakahirahira o te 2021 A' Design Award Koura i te Wāhanga Whakataetae Hoahoa Takai.

KouraTakai· 2021

Game Fuel Te Pūhera Inu

nā PepsiCo Design and Innovation

Kiritaki: PepsiCo Design & Innovation

Kaitoa o te A' Design Award Koura i te Wāhanga Takai

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #118643

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Game Fuel Te Pūhera Inu

He pūhera inu whakahihiko whakaputanga motuhake a Game Fuel, i hangaia mō te waitohu Adrenaline Rush i Rūhia. Ka whakanui te hoahoa i te ahurea kēmu me te hākinakina hiko. I hurihia te tohu A rongonui i runga i te kēne hei tomokanga kanapa e pōwhiri ana i te kaihoko ki tētahi taiao kēmu hōu, ā, e whakaawe ana i te wairua o te rukuhanga haere. Ka toro atu te hoahoa mai i te pūhera ki ngā wheako waitohu whānui ake. Ko te whāinga i whakapuakina, ko te neke i te hapori kēmu i ngā whakaaro tauirite, me te hoatu i te kaha me te māia ki ngā kaitākaro mō te whakatutukitanga pakari.

Te Whakamihi

Mō te A' Design Award Koura

Ko Game Fuel Te Pūhera Inu te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Game Fuel Te Pūhera Inu he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Game Fuel Te Pūhera Inu i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Adrenaline Rush, an established, powerful and bold energy drink brand available in Russia, created Adrenaline Game Fuel as a special edition offering to celebrate the gaming occasion and e-sports culture. With the design extending from packaging to brand experiences, the objective was to shift preconceived notions of the gaming community and release it from stereotypes, while also giving gamers energy and confidence for maximum performance.
Tūtohu: Packaging, Beverage
Whakaaweawe: Every aspect of the Adrenaline Game Fuel packaging was designed to enhance the gaming experience and feel aesthetically worthy of the serious gaming consumer. The visually prominent A logo on pack was transformed into a colorful portal that invites consumers into the gradual immersion of a new game environment.
Ngā Mema o te Rōpū: PepsiCo Design & Innovation

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