LIFEWTR S8 Unconventional Canvas Te Pūhera Wai Pounamu by PepsiCo Design and Innovation

LIFEWTR S8 Unconventional Canvas Te Pūhera Wai Pounamu by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award Koura in Hoahoa Takai Competition Category.

KouraTakai· 2021

LIFEWTR S8 Unconventional Canvas Te Pūhera Wai Pounamu

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award Koura Winner in Takai Category

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Verified Award Winner

Verify Award Status for #118895

View at A' Design Award Press Release Award Badge

Colors

The Design

About LIFEWTR S8 Unconventional Canvas Te Pūhera Wai Pounamu

Ko LIFEWTR Series 8 Unconventional Canvas he hoahoa pūhera pounamu mō tētahi waitohu wai kounga nui. Ka noho te tapanga o te pounamu hei papa peita mā ngā ringatoi hou e puea ake ana, nō reira ka noho te pūhera hei puna mō te whakamākūkū me te whakaawenga hoki. Ka whakaatu a Series 8 i ngā mahi a ētahi ringatoi tokotoru puta noa i te peita, te whakairo me ngā mahi ki runga pepa, tae atu ki ngā tūhuratanga o ngā hītori kē e whakaurua ai ngā wāhine kiri tae ki roto i ngā kōrero ahurea. Ka kawea ngā mahi toi mā roto i ngā whakawhitinga kōrero a te waitohu, i roto i ngā toa me ngā huihuinga mataora, e whai wāhi ai ngā ringatoi kua whakaatuhia ki te ao whānui.

The Recognition

About the A' Design Award Koura

Ko LIFEWTR S8 Unconventional Canvas Te Pūhera Wai Pounamu te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko LIFEWTR S8 Unconventional Canvas Te Pūhera Wai Pounamu he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a LIFEWTR S8 Unconventional Canvas Te Pūhera Wai Pounamu i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: LIFEWTR is a premium water brand committed to advancing and showcasing sources of creativity. LIFEWTR fuses creativity and purpose, serving as a source of both hydration and inspiration as a platform for emerging artists. Design is at the heart of the LIFEWTR brand, first and foremost on the bottle, and it is carried through in all brand communication, from the telling of featured artists authentic stories to content to how it appears in store and at live events.
Tags: Packaging, Beverage
Inspiration: LIFEWTR Series 8 features the work of Lilian Martinez, Tofer Chin and Sarah Zapata. Through the mediums of painting, sculpture and works on paper, Lillian Martinez explores alternate histories where women of color are not excluded from specific cultural narratives. Unconventional Canvas exemplifies LIFEWTR as a unique proposition in the global hydration category as the series gains worldwide reach through LIFEWTR and their partnership with global art.
Team Members: PepsiCo Design & Innovation

Read the Press Release