Lipton Avant Garde Special Art Edition Te Tāpirihanga Kēne Inu by PepsiCo Design and Innovation

Lipton Avant Garde Special Art Edition Te Tāpirihanga Kēne Inu by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award Koura in Hoahoa Takai Competition Category.

KouraTakai· 2021

Lipton Avant Garde Special Art Edition Te Tāpirihanga Kēne Inu

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award Koura Winner in Takai Category

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Verified Award Winner

Verify Award Status for #118899

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lipton Avant Garde Special Art Edition Te Tāpirihanga Kēne Inu

Ko te Lipton Avant Garde Special Art Edition he kohinga o ngā kēne moroiti mō te tī tio. Ka mau ia kēne i te 250 mirimita, he māmā, he ngāwari ki te kawe, ā, ko tēnei whakatakotoranga te kēne moroiti tuatahi i roto i te wāhanga tī tio i Rūhia. E whai ana ngā whakairoiro i ngā kaupapa toi Avant Garde o Rūhia, tae atu ki te Suprematism, te Abstractionism me te Cubo Futurism. Kua honoa ngā hoahoa motuhake ki ngā hā o te pītiti, te rēmana me te tī kākāriki. Ka hokona te kohinga i Rūhia anake. Ko te whāinga kia kitea te waitohu i runga i te papa hoko i roto i tētahi wāhanga kikī.

The Recognition

About the A' Design Award Koura

Ko Lipton Avant Garde Special Art Edition Te Tāpirihanga Kēne Inu te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Lipton Avant Garde Special Art Edition Te Tāpirihanga Kēne Inu he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Lipton Avant Garde Special Art Edition Te Tāpirihanga Kēne Inu i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Created to stand out on shelf, Lipton Art Special Edition helps to reclaim Liptons voice in the ice tea category, which is crowded with new brands. Not only is the graphic design category disrupting, but the ultra portable and lightweight 250 ml size is also the first miniature format can in the ice tea category in Russia. These cans make the consumer take notice of Lipton in a new and memorable way.
Tags: Packaging, Beverage
Inspiration: Lipton Special Art Edition is a unique collection of 250 ml miniature cans, available only in Russia, devoted to the Russian Avant Garde. The design team was inspired by some of the most distinctive art movements such as Suprematism, Abstractionism and Cubo Futurism to reimagine Lipton packaging. The resulting unique and category breaking designs were then paired with each of Liptons peach, lemon and green tea flavors.
Team Members: PepsiCo Design & Innovation

Read the Press Release