Pepsi Culture Can Series Te Tāpirihanga Kēna Inu by PepsiCo Design and Innovation

Pepsi Culture Can Series Te Tāpirihanga Kēna Inu by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award Koura in Hoahoa Takai Competition Category.

KouraTakai· 2021

Pepsi Culture Can Series Te Tāpirihanga Kēna Inu

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award Koura Winner in Takai Category

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Verified Award Winner

Verify Award Status for #118919

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi Culture Can Series Te Tāpirihanga Kēna Inu

Ko te Rangatū Kēna Ahurea a Pepsi he hōtaka tāpirihanga tuku-iti mō ngā kēna inu. Ka whakamahia e te rangatū nei ngā hoahoa ā-rohe tūturu ki ngā kēna e hokona ana ki ngā mākete huri noa i te ao. Neke atu i te 40 ngā hoahoa ahurei i waihangatia, ā, i whakahohea te rangatū nei ki roto i ngā whenua neke atu i te 10. Ko ia hoahoa e ahu mai ana i te ahurea ā-rohe, tae atu ki ngā tohu, ngā kai, ngā whakaahua, ngā puoro me ngā hoahoanga whare. Ko te whakaaro ārahi ko te whakaaro ā-ao, ko te mahi ā-rohe. Ka whakanui te Rangatū Kēna Ahurea a Pepsi i te wairua, i te ahurea me te hapori o ngā mākete ā-rohe.

The Recognition

About the A' Design Award Koura

Ko Pepsi Culture Can Series Te Tāpirihanga Kēna Inu te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Pepsi Culture Can Series Te Tāpirihanga Kēna Inu he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Pepsi Culture Can Series Te Tāpirihanga Kēna Inu i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Think globally. Act locally. That is the mantra for the Pepsi Culture Can Series. This limited-edition packaging initiative realized unique, hyperlocal designs for markets all across the globe. This series was activated in over 10 countries and expressed through more than 40 unique designs.
Tags: Packaging, Beverage
Inspiration: Our identity, pride, and sense of community were stronger than ever in 2019. The Pepsi Culture Can Series is a global platform designed around those things that bind us together. The symbols. The food. The images. The music. The architecture. All the stuff of culture we turn to for hope and joy. This global series celebrates the spirit, the culture and the community of our local markets.
Team Members: PepsiCo Design & Innovation

Read the Press Release