Pepsi New Year 2020 Te Pūhera Inu by PepsiCo Design and Innovation

Pepsi New Year 2020 Te Pūhera Inu by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award Koura in Hoahoa Takai Competition Category.

KouraTakai· 2021

Pepsi New Year 2020 Te Pūhera Inu

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award Koura Winner in Takai Category

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Verified Award Winner

Verify Award Status for #118921

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi New Year 2020 Te Pūhera Inu

Ko Pepsi New Year 2020 he huinga kēne inu tuhinga-iti i hangaia mō te wā o te Tau Hou i Rūhia. Kei ia kēne he momotuhi i waihangatia motuhake me tētahi karere poto i ahu mai i te ahurea, te whakakatakata me ngā tikanga o te rohe. He āhua whaiaro te reo o ngā karere, nō reira ka taea e ngā kaihoko te kōwhiri i tērā e tino hāngai ana ki a rātou. He hashtag rangapū mō te raupapa katoa, ko tōna whakamāoritanga ko me tango Pepsi mēnā, hei pōwhiri i te tauwhitinga i runga i ngā pae pāpāho pāpori. Nā te huarahi hoahoa ngāwari ka taea te urutau i te ariā mō ētahi atu mākete ā-rohe, hei whakawhānui, hei whakawhaiaro hoki i te whakanuinga o te Tau Hou.

The Recognition

About the A' Design Award Koura

Ko Pepsi New Year 2020 Te Pūhera Inu te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Pepsi New Year 2020 Te Pūhera Inu he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Pepsi New Year 2020 Te Pūhera Inu i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This set of limited edition Pepsi cans, available in Russia, celebrates the spirit of the 2020 New Year. Across brands, limited editions are extremely popular during this time of year and Pepsi needed an eye-catching concept of its own to promote with the launch of the New Year. Embracing beloved traditions during this time of year, these designs aim to engage consumers further with social media interaction. Every design also includes the series hashtag, which translates as #takepepsiif, inviting consumers to choose the New Year message that feels most relevant to them.
Tags: Packaging, Beverage
Inspiration: Each can design features a distinctive custom-made typeface and iconic messaging, based on local culture and habits, humor and traditions which makes every can feel personal. The flexible design approach allows the concept to easily be adapted for local markets, expanding and personalizing the celebration of the New Year.
Team Members: PepsiCo Design & Innovation

Read the Press Release